In a first-ever collaboration, GE teamed up with electronic music artist, composer and multi-instrumentalist Gryffin and a cast of talented dancers to release an original track and accompanying dance lm depicting how energy glows across the globe. The original track and music video premieres online worldwide today, June 6th, with an exclusive live preview of the video the same day at two Daybreaker events hosted in NYC and Miami simultaneously via livestream. Using various technologies to bring the electrical grid to life through contemporary dance, GE aims to captivate and inform consumers about the ways in which its businesses harness and distribute the world's energy.
Navigating the World's Changing Energy Needs In 1882, Thomas Edison constructed America's rst central power station in New York City. The system that Edison designed ages ago moved energy from companies to consumers, but today, that system has evolved into a bi-directional grid, where electricity can ow both out and in, and to the people and places that need it most. From developed nations to developing countries, GE Energy Connections must transport, convert, automate and optimize energy to ensure it provides safe, ecient and reliable electrical power to a global set of consumers. In the next 20 years, there will be nearly an 80 percent increase in the demand for electricity. Most of this demand will come from the developing world. Through a mixture of renewable and conventional energies, plus the electrical grid currently in place, GE is armed with the right technology to serve this increase in demand and sustain the grid in the upcoming years.
In the video, watch a physical interpretation of our energy grids as imagined by notable choreographer Cynthia Geffon. Bringing experience as a choreographer for Prince, Katy Perry, Beyonce and Madonna, Geffon directs famed dancers including Mackenzie Ziegler (Dance Moms), Jim Nowakowski (So You Think You Can Dance), Samuel Roberts (Alvin Ailey American Dance Theater) and Jacob Guzman (Newsies and NBC's Peter Pan Live), using their bodies to emulate how energy produced from sources like wind, solar and gas moves through our electrical grid. The dancers illustrate several scenes including how a power outage is quickly resolved, something GE helps its customers remain prepared for. The lm was shot on high-end digital cinema cameras, including two RED Epics and a Phantom ultra-slow motion camera, capable of capturing video at thousands of frames per second. Additionally, the visual effects team developed a cutting edge performance capture system based on a combination of the Lightcraft Prevision and Microsoft Kinect depth sensors to record the movements of the dancers in three dimensions.
