U.S. Concert Debut! LoVendoR & Sweety Creates Mutual Energy with Spectators at Outdoor Live Performance!

Toyota Motor Sales & Marketing Corporation (TMSM) is participating at the 5th J-POP Summit Festival (Saturday, July 27 and Sunday, July 28, 2013) in San Francisco, CA, with "PES (Peace Eco Smile)", a collaborative animation project with STUDIO4C.

A "TOYOTA x STUDIO4C meets ANA" tent has been stationed at the festival venue. The tent will host a number of activities throughout the event, including live appearances by LoVendoR & Sweety and Director Hidekazu Ohara, screenings of 5 music videos, autograph sessions and a NaSuBi ball target game and others. On Saturday, July 27, "TOYOTA x STUDIO4C meets ANA" presented the U.S. concert debut of LoVendoR & Sweety on the live outdoor stage (Peace Plaza). Original PES T-shirts and sun visors were distributed to spectators, which linked artists and audiences together creating a PES-filled atmosphere.

In 2013, TMSM started a new collaboration project, "NEXT GENERATION - PES (Peace Eco Smile) - CROSS COLLABORATION," to communicate its message globally by producing a full animation film with leading directors and various kinds of collaborations in organic connections with other people, things and venues.

The output of this project is not only introduced on websites or YouTube, but is communicated through real-world events. This is to directly connect with various people in order to share and deliver the message of amusement and joy through organic joint participation. Through the J-POP Summit, TMSM hopes to formulate new relationships in an environment of radical openness.

Related links:

PES (Peace Eco Smile): http://www.toytoyota.com/pes/