The Recording Academy Launches 'Pin Your Way To The GRAMMY's'
By: Caryn Robbins Dec. 13, 2012
The Recording Academy and Curalate have teamed for "Pin Your Way To The GRAMMYs," - a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which will launch Dec. 13 and run through Jan. 16, 2013. Fans of the GRAMMYs on Facebook can click the "Pin Your Way to the GRAMMYs" tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, Feb. 10, 2013, at STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).For updates and breaking news, please visit www.grammy.com, and The Recording Academy's social networks on Twitter and Facebook: www.twitter.com/thegrammys, www.facebook.com/thegrammys.
With more than 13 million social media comments made during last year's telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.
"The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other," said Evan Greene, Chief Marketing Officer of The Recording Academy. "The exclusive images on Pinterest will allow fans to show their love of music in a creative way."
Apu Gupta, CEO of Curalate, said, "We are proud to power this unique promotion. Music has always been about emotions. Images are no different. Together, Curalate and The Recording Academy will make the GRAMMYs the first awards event to leverage Pinterest. In doing so, we will give fans new ways to express their love for music, the artists and the GRAMMYs."
Images for the 55th Annual GRAMMY Awards ad campaign, "#TheWorldIsListening," debuted online on Dec. 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page (www.pinterest.com/thegrammys).
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Foursquare, GetGlue, Instagram, Pinterest, Tumblr, and YouTube.
About Curalate
Headquartered in Philadelphia, Curalate is leading the pack in developing a new breed of marketing tools for the visual web, starting with Pinterest. Curalate offers the most comprehensive solution available for brands and agencies looking to measure, monitor, and grow brand engagement on today's socially curated sites. Curalate is backed by top tier venture capitalists including NEA and First Round Capital, and is in use by hundreds of brands and agencies including Michael Kors, Kraft Foods, Real Simple, Edelman Digital, and GroupM Next. For more information please visit www.curalate.com.
SOURCE The Recording Academy
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