The New Voice of Latin Pop, Sammi Sanchez, Launches New Single & Video, PUM PUM Featuring Reykon

The new star of pop music and Latin Pop, Sammi Sanchez, returns with his new single, "Pum Pum," next to one of the best known names in Latin music, reggaeton Colombian Reykon. The song is a modern remake of success, "Tu Pun Pun," El General. Sammi brings his passion to the rhythm of a powerful theme of Dancehall and Reykon his sensual and unique flow that gives voice to an undeniable success. The single,"Pum Pum," is available on all platforms and digital retailers.

The music video was filmed in Los Angeles under the direction of Roxana Baldovin (Kehlani, Lil Uzi Vert, Gucci Mane)

"My new single," Pum Pum "is basically a tribute to the hit song El General," Your Pun Pun '80's. I grew up listening to the music of The General in my house when I was a kid, so it was natural to recreate one of his classic and open a new generation to music. the video recording was fun, Reykon was amazing and so brought energy to the video. it's a very sweet and down -to- earth person, I hope to work more with him in the future. "

Sammi Sanchez's career began in 2011 when I went up to YouTube a video of her singing "Baby" by Justin Bieber and became viral. After accumulating a fan base by posting covers of great songs from artists like Rihanna and Sia, she released her first original song, "Butterflies" on Radio Disney in 2014. A year later, he was discovered by the executive industry veteran and former American Idol judge Randy Jackson, who saw unprecedented talent in the young singer and began managing his career. His biggest hit, "Girls Talk (Latin Remix)" which launched in 2016, has surpassed more than 10 million views on Spotify. Sammi is proud to be Mexican-American and is reflected in his music she defined as a "Spanglish-pop wave."

Contemporary vibe that brings Sammi Sanchez in their interpretation, along with soft fluids Reykon in "Pum Pum" gives way to a perfect success for any occasion or musical palette. Earlier this month, Sammi was in Colombia, where he was working with producers, The Rude Boyz in the new music for his long - awaited album. The singer / songwriter is preparing to launch a national media tour by the United States and Latin America to promote her new single.

Watch the video here: