The King's Parade Release MAD Video Filmed At RAK Studios

Acclaimed London four-piece The King's Parade have released the video for their new single 'Mad'. The video is filmed at the iconic RAK Studios where the band recorded and produced the song alongside Rob Brinkmann (Pixies, Royal Blood, Barns Courtney).

Regarding recording the song at RAK frontman Olly Corpe says, "We recorded 'Mad' at RAK right after a 22 hour drive coming from a gig in Madrid. Weirdly, I think the extreme tiredness worked in our favour - we were too tired to care or think and in this case I feel like that added a spontaneity to our performance."

'Mad' finds The King's Parade delivering a deep song addressing human consciousness. The song flits between smooth and gritty vocals, driven by a captivating percussive sound that builds towards a huge anthemic chorus. It sees The King's Parade blend alt-soul and blues influences with a pop sensibility that plays like a melding of Alabama Shakes, The Black Keys and Leon Bridges.

Regarding the single Olly says, "'Mad' is about the energy felt between two people we tend to call chemistry. It can happen the second you see or meet someone, or it can happen over time, but it's just a feeling you have within yourself. It can't be quantified or justified; it's just a state of being. Sometimes it feels so mysterious that you start to question whether it exists at all. 'Mad' is about that moment."

'Mad' is the first taste of new music from The King's Parade following the release of theirWoman EP last year, which saw them receive strong tastemaker support from the likes of BBC 6Music, BBC Introducing, The Independent, Wonderland, Clash, Mahogany and many more.

They've built up a fervent live fanbase and have completed a number of sold out headline tours across the UK and Europe. The King's Parade are hitting the road again in April. They will play four countries in Europe before coming to the UK to play three dates across the country including London, Leeds and Brighton. Full tour dates can be found below:

THE KING'S PARADE APRIL TOUR DATES
7th - Madrid, Siroco
12th - Barcelona, Razzmatazz
19th - Paris, Le 1999
20th - The Hague, Paardcafe
24th - London, Borderline
26th - Leeds, Headrow House
27th - Brighton, Marwood