About The Bloody Beetroots: THE BLOODY BEETROOTS is the moniker of artist, producer and mastermind Sir Bob
Cornelius Rifo who celebrates his 10-year anniversary in 2017. Born in Bassano Del Grappa, Italy, Rifo was inspired by a lifelong love of comic books and punk rock, which comprise the visceral kick of THE BLOODY BEETROOTS' sound. Unleashing his first recordings in 2007, THE BLOODY BEETROOTS' sound has been featured in commercials, TV shows and video games, and powered dozens of remixes for artists including Depeche Mode, Metallica, The Kills, The Refused, Genesis and Killing Joke. THE BLOODY BEETROOTS' discography includes a string of successful EPs and three full length albums including 2009's Romborama and 2013's Hide, which featured collaborations with Sir Paul McCartney, Steve Aoki, Tommy Lee, Dennis Lyxzen of Refused, P-Thugg of Chromeo, Theophilus London, Youth and guitar legend Peter Frampton. His third album The Great Electronic
Swindle (2017) also includes a unique cast of collaborators including JET, Perry Farrell,
Gallows and more. Always clad in a mask and leather, Rifo conceals his identity as he rocks international audiences from intimate clubs to festival stages.