The Billboard Kick-Off Showcase Produced by Emax Takes Place at Mandalay Bay Beach 3/24

Emax Entertainment announced today a partial performer lineup for the 2018 Billboard Kick-Off Showcase. The highly anticipated event is the official opening celebration of the 2018 Billboard Latin Music Conference. On the evening of Tuesday, April 24, movers and shakers of Latin music will celebrate the start of "Latin Music Week" at an exciting one-of-a-kind outdoor beach concert venue that only Mandalay Bay Beach offers. The festivities will feature music performances by Guayacán Orquesta, Kubo, Noriel, Azento, Eix, Yashua, Lemgy y el Parce, Agustin Casanova and DJ I Am Chino. The 2018 Billboard Kick-Off Showcase is sponsored by Mandalay Bay and LiveNation. Fans of Latin music can join in the festivities by purchasing admission tickets at Ticketmaster.com or the Mandalay Bay Box Office.

The Mandalay Bay Beach stage, which rises over the Four Diamond resort's sand and surf wave pool, has hosted entertainment's biggest names. Concert-goers are invited to enjoy musical performances which perfectly complement the warm season as they sip on cocktails, sink their toes in the sand and wade in the water at Mandalay Bay's 1.6-million-gallon wave pool.

Noriel's first album: "Trap Capos Season I," was the first Spanish trap album to reach No. 1 on Billboard, breaking industry standards and earning a Gold certification by RIAA. Noriel has been named among the top 500 artists worldwide on Spotify. He wrote and collaborated in the highly successful song "Cuatro Babys," alongside megastar Maluma, John "El All Star" and Bryant Myers. In November 2016, Billboard Magazine honored Noriel by naming him one of the three most influential artists of the genre, not only in Puerto Rico but worldwide.

DJ I Am Chino is Mr. Worldwide AKA Pitbull's official producer. The single "Ay Mi Dios" accumulated more than 480 million views on YouTube and reached the top of the Billboard Latin Airplay chart, also reaching the top-10 in other Latin music charts, including No. 2 on the Billboard Tropical Songs chart, No. 2 on the Billboard Latin Songs chart and No. 9 on the Billboard Hot Latin Song. He is a twice nominated iHeart Music Awards artist and has won a GRAMMY as producer of Pitbull's "Dale." Guayacán Orquesta has been nominated twice at the Latin GRAMMY Awards and was named finalist for the Latin Billboard Awards in 2007.

The 2018 Billboard Latin Music Conference takes place April 23-25th in Las Vegas, Nevada. The conference culminates with the Billboard Latin Music Awards, which honor the most popular albums, songs and performers in Latin music, as determined by the actual sales, radio airplay, streaming and social data that informs Billboard's weekly charts. The longest-running and most prestigious awards show in the Latin music world will broadcast live on Telemundo Thursday, April 26.

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