Telemundo announced an impressive list of national brands as integrated sponsors today for the first-ever LATIN AMERICAN MUSIC AWARDS airing Thursday, October 8, 2015 at 9:00 pm ET/8:00 PM CT from Hollywood's Dolby Theatre. COVERGIRL, Domino's, MetroPCS, Revlon Luxurious ColorSilk Buttercream and Xfinity from Comcast have signed on as partners for the two-hour show honoring today's most influential and iconic Latin artists. The television event will air on Telemundo and will be simulcast on NBC UNIVERSO. The broadcast extends TELEMUNDO's reach into the music category and comes on the heels of other successful music awards programs this year, including the "Billboard Latin Music Awards" and "Premios Tu Mundo."
"Our sponsors share our passion for developing the most unique, engaging and ground-breaking content and experiences for the U.S. Hispanic consumer, which will be exemplified by their activations of the first-ever version of the 'American Music Awards' for this coveted audience," said Mike Rosen, Executive Vice President of Advertising Sales, News and Hispanic Groups, NBCUniversal. "Each sponsor plays a critical role in enhancing all the excitement, glamor, star-power and all-out fun of what will be TELEMUNDO's next great music event."
COVERGIRL will take big, bold and beautiful to new heights by showing fans how they can #GetThatGlam with hottest red carpet trends in partnership with a popular beauty influencer. From the red carpet to the main show, and from Telemundo.com to SnapChat, COVERGIRL will surround the Latin American Music Awards with the best tips and tricks to inspire our fans to
Create their own easy, breezy, beautiful COVERGIRL looks.
Domino's will surprise a few lucky recipients with hot and delicious pizzas ordered by the red carpet host during a live commercial break. This will showcase the simplicity of Domino's online ordering system as the host engages with the fans at home.
MetroPCS's behind-the-scenes access will capture all the action with a digital, multi-camera live stream featuring celebrity interviews. Viewers can visit LatinAMAs.com/backstage to get a peek behind the curtain of star-studded moments that can't be seen anywhere else at the same time as they're enjoying what's happening on stage.
Revlon's Luxurious Colorsilk Buttercream brings transformation to the red carpet of the Latin AMAs as we continue with their 'Activate Your Confidence' campaign featuring five deserving women in need of newfound confidence. Leading up to the Latin AMAs, Revlon Luxurious Colorsilk Buttercream launched a series of custom "Un Nuevo Día" segments featuring complete transformations of five women with beautiful, bold new hair color using Revlon Luxurious Colorsilk. The campaign culminates at the red carpet of the Latin AMAs as we will reveal the women's new looks on the red carpet. The reveals will be highlighted within segments on "Suelta la Sopa" and "Un Nuevo Día" before and after the Latin AMAs.
Xfinity will sponsor the "Nuevo Artista del Año" (New Artist of the Year) award with multi-platform integrations leading to the unveiling of the new X1 Spanish voice recognition technology. On the red carpet, the awards presenters will demonstrate the latest Xfinity technology as they discuss the award with
the show's social media reporter. During the main show, Xfinity will be part of two branded calls-to-action to vote for the "Nuevo Artista del Año" (New Artist of the Year) award. When it's time to present the award, the X1 platform and Spanish Voice activated technology will take center stage when it is used to reveal the category's nominees and big winner. Xfinity will also sponsor the "Nuevo Artista del Año" voting page.
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