THE HUDSON PROJECT: Inaugural Festival At Winston Farm Looks To Create Communal Festival Experience

THE HUDSON PROJECT is looking to build a sense of community around its inaugural event, July 11, 12 and 13 at Winston Farm in Saugerties, New York. The location, well established inmusic festival history, lends itself to establishing a weekend festival community with a majority of festival-goers taking advantage of the onsite camping options as an escape from city life for a weekend. Festival producers MCP are working with Michael Lang--one of the founders of the inaugural Woodstock and subsequent 25th and 30th anniversary events--in creating this sense of community within the festival experience.

On the music side, THE HUDSON PROJECT will include one stage dedicated exclusively tosupporting the music of the New York-area. Presented by BangOn!NYC, The Future FM,Guthrie/Bell, MCP Presents, Michael Lang, Nue Agency, Pickthorn Studios and VOCAL, theNEW YORK STAGE will feature more than 25 acts--including Rome Fortune, Walking Shapes, Adrian Lau, The Unsheathed, Austin Millz, Joel Michael Howard, Sunflower Bean, F. Stokesand Seasick Mama, among others (full list below)--performing during festival hours. In the hours the stage is not being utilized for performances, attendees can take advantage of a variety of activities including morning yoga sessions. The NEW YORK STAGE area will also include the Lit Lounge/Illegal Mescal Bar with specialty craft cocktails, seating areas, a variety of yard games and interactive activities, along with World Cup viewings.

THE HUDSON PROJECT will also offer festival-goers a variety of options to get out of the sun, charge their phones, play games, win prizes and sample a variety of beverages. The Bud Light Beer Garden is the perfect gathering place for Hudson fans to sit and enjoy an ice cold Bud Light at the mobile bar that will be showing the World Cup Finals all weekend. The space also includes an interactive digital kiosk and a phone charging station on board. The Ole Smoky Moonshine Mobile Holler--where Hudson fans can get a taste of Tennessee; Ole Smoky will be onsite pouring up signature cocktails made from delicious moonshine distilled and jarred at the company's famed Gatlinburg distillery. The Jack Daniel's Experience will offer a free mobile distillery tour (an inside look into how Jack Daniel's Tennessee whiskey is made), Jack Daniel's trivia, giveaways and more. The Mike's Hard Lemonade space allows fans to interact with their vending machine to win some SWAG, chill in their lounge, play some corn hole or life-size jenga and sample their mike's HARDER. Premium liquor options from El Jimador and Prairie Organic Spirits will also be available at bars** throughout the festival grounds and The Keurig® Tasting Vehicle(positioned near the main stage) and the Wake up with Keurig® Station (situated in the campgrounds) will offer free coffee, tea, or iced beverages as a way to recharge throughout all three days of the festival.

Beer lovers will also have a variety of options to choose from. Join the Magic Hat Brewing Co--as they celebrate good cheer and good beer by hosting a festival within a festival. With The House of Ale and Odd Notions Beer Festival, the Magic Hat Brewing Co will welcome their fellow brew community by featuring 10 craft breweries with 20 different selections. Selections include: Shock Top Belgian White and Lemon Shandy; Goose Island IPA and 312; New Buffalo Big Fish Bitter and Saloon Boss Brown; Magic Hat Over the Pils and Circus Boy Hefe; Keegan Ale's Hurricane Kitty and Old Capital; Captain Lawrence Brown Bird and Kolsch; Brewery Ommegang Hennepin Ale, Abbey Ale and Hennepin Farmhouse Saison; Southern Tier 2xIPA and LIVE Pale Ale; Saratoga Lager and Summer; Yonker's Lager and Honey Blonde. Meanwhile, the Magic Hat Dreamatorium--an isle of ales, lounging and mystery. In this den of dreams fans can enjoy cold craft beer, friends and cheer where nothing in our minds must be what it seems. While you're there, turn on, hop in and take off in the Dream Machine, a refuge for musical foragers.

THE HUDSON PROJECT's art director Greg Mike is overseeing a team of world-class nationaland local contemporary artists in creating the festival's onsite art component. Some highlights include: multifunctional art installations featuring live painting throughout the event; while other artists will create site specific installations which will be placed throughout the festival grounds. Some of the festival's art highlights will include sculptures, live art, lighting effects, custom environments and tree decor, all utilizing the sites natural elements and amplifying the natural beauty of the land. The team will also develop multifunctional art and shade installations, where attendees can relax, enjoy the visuals, music and atmosphere.

THE HUDSON PROJECT will offer concert-goers the ultimate fusion of more than 85 genre-defying musical acts performing on four stages, all set against the backdrop of the magical Catskill Mountains.

The 2014 day-by-day line-up (as of 6/19) is as follows:

Friday, July 11:

Modest Mouse; The Flaming Lips; STS9; Excision; Atmosphere; Flying Lotus; The New Deal; Dr. Dog; Holy Ghost!; Lettuce; Savoy; Nightmares on Wax (live); aarabMUZIK; Bro Safari; Kill Paris; Robert Delong; Keys N Krates; Yacht; Odesza; Magical Cloudz; Small Black; The Range; Marco Benevento; Nick Catchdubs; Moon Hooch; Nostalghia; Audrey Napoleon; Lindsay Lowend; and TAUK

Saturday, July 12:

Kendrick Lamar; Moby (DJ Set); Big Gigantic; Matt & Kim; Rebelution; Bonobo (live); Four Tet; Griz; Twin Shadow; ZZ Ward; Conspirator; Gold Panda; !!!; Isaiah Rashad; Felix Cartal; Kap Slap; Jon Hopkins; Luminox; Tokimonsta; Jacques Greene; Kastle; SZA; Bit Funk; Three; Exmag; Twiddle; Tumbleweed Wanderers; and WoodysProduce

Sunday, July 13:

Bassnectar; Capital Cities; STRFKR; Infected Mushroom; Paper Diamond; 12th Planet; Tipper; Action Bronson; Cults; Emancipator; Flatbush Zombies; Oliver; The Soul Rebels; Kygo; Lunice; Kelela; Moon Boots; Perseus; Jonas Rathsman; Issac Tichauer; Henry Krinkle; Project 46; Bad Rabbits; Widowspeak; The Floozies; and Chrome Sparks

NEW YORK STAGE: Adrian Lau; After The Smoke; Austin Millz; Bad Look; BangOnNYC!; Beat Culture; Black Mountain Symphany; Brendan Fallis; Conehead Buddha; Ctiy of The Sun; The Deep; F. Stokes; Fikus; Get Live!; Joel Michael Howard; Marc Black; Mister F; The Most Definitely; PaperKraft Kastles; Rome Fortune; Savoir Adore DJ Set; Seasick Mama; The Soundmen; Sunflower Bean; Tecla; The Unsheathed; Walking Shapes; and WoodysProduce

THE HUDSON PROJECT offers attendees a variety of choices beyond the traditional ticketing--single day, three-day GA and VIP--and camping options: from top-level luxury, 2 or 4 personGlamping accommodations with updated amenities including flushable toilets, access to free wifiwithin the Glamping area, in tent electricity and a personal Keurig brewing system in each tent;DIY camping kits which include one pop-up branded and environmentally friendly tent made from recycled PET bottles, one (1) two-person air mattress with an integrated pillow andtwo sleeping bags all packed in a convenient carry-all bag; and the recently announced Group Camping scenario. Another highlight in the camping section, the Camping HQ's that will serve as a centralized meeting place for all the campers, which will feature showers, water stations, yard games and BBQ zones.

Tickets for THE HUDSON PROJECT are available at www.hudsonmusicproject.com. Single day tickets start at $95 for a GA ticket and $175 for a one-day VIP pass; $199 for a three-day GA pass; $229 for three-day GA with camping; $499 for three-day VIP package; and $799 forPlatinum VIP Package; on-site Glamping accommodations range from $1658-$2798. THE HUDSON PROJECT will also offer a variety of parking and transportation options. Parking choices range from a weekend overnight car pass ($50), a weekend RV spot ($200), a $15weekend pass Park & Ride option (with free 24-hour shuttle), and a $10 single day commuter parking pass. Please note: all parking lots (on and offsite) require parking passes. Only vehicles with authorized parking passes will be permitted into designated parking areas. Long distance weekend shuttle service is available from New York City, Albany, Burlington, Philadelphia and Boston, with daily round trip shuttles operating from New York City andAlbany, prices range from $35-$90. Train station shuttles from Rhinecliff (Metro North) andPoughkeepsie (Amtrak) are $20 for each one-way fare. Please note: camping is NOT available when purchasing single day tickets. More details on all these options can be found on the festival's website.

THE HUDSON PROJECT is being produced by MCP Presents, a national production, promotion and event management company and SFX Entertainment, a leading producer of live events, media and entertainment content. Michael Lang, one of the founders of the original Woodstock festival, will represent the landowners in this new venture.

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