Sony Partners with PledgeMusic for Lissie's New Album BACK TO FOREVER
By: Tyler Peterson Jul. 25, 2013
Following the phenomenal success of their groundbreaking campaign for Bring Me The Horizon, Sony have teamed up with PledgeMusic for the release of Lissie's new album Back To Forever.
This is PledgeMusic's second collaboration with Sony. Part of a burgeoning relationship between PledgeMusic, labels and artists, that not only utilizes PledgeMusic's direct-to-fan platform, but also introduces new releases to PledgeMusic's worldwide audience of music consumers.
Released on September 9th, Back To Forever is Lissie's second album, the follow up to 2010's Catching A Tiger, which garnered a Q Award nomination and iTunes 'Song Of The Year' award.
Lissie is offering fans the opportunity to pre-order the album via www.pledgemusic.com/lissie as well as a range of exclusive content - from artwork, videos, remixes and backstage footage - to give her fans as she says - "the full Lissie experience."
Malcolm Dunbar, Managing Director of PledgeMusic said, "Our campaign for Bring Me the Horizon helped deliver a No.3 album in the UK and No. 1 album in Australia, demonstrating just how powerful incentivizing and rewarding fans can be in the lead up to a major release. We're seeing a worldwide PledgeMusic community developing, genuine fans who look to our platform for new music and represents a genuine opportunity for artists and labels to offer better value to their fanbase. It's a pleasure to be working with Sony once more and we look forward to another fruitful campaign for everyone involved."
Says Lissie - "I am so pleased to be joining forces with PledgeMusic on my new album Back To Forever. It's an exciting and innovative way to offer extras with the pre order as a thank you to fans & to keep them engaged and involved."
Gareth Deakin, Head of Business Development at Sony - "PledgeMusic offers an interesting platform for Sony Music and our Artists and we love their fan centric approach. This isn't just about an expanded product suite. These projects connect with an artist's core, super fans, you have to be respectful of that and maximizing value added benefit is key to this. PledgeMusic campaigns require real attention to messaging, high-quality content and stunning presentation and get the balance right between commerce and promotion which we really like. The Bring Me The Horizon campaign achieved great results, Lissie is shaping up really well and we're looking forward to further success with it over the coming weeks."
Since 2009, PledgeMusic has been committed to nurturing a broad range of talent through innovative methods that yield career-making results. The company has become the leading international direct-to-fan company. PledgeMusic is highly regarded for interactive innovations that offer artists and fans direct and unique ways for each to share in the music making experience. Thirty-four PledgeMusic artists have been upstreamed to both major and independent labels and publishers. These campaigns have yielded ten top 40 albums to date. Some successful campaigns include The Lumineers, Ben Folds Five, Luke Bryan, Bring Me The Horizon, Rhett Miller and Rachael Yamagata, among others.
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