Snoop Dogg and Arriba Horchata Announce Business Collaboration
By: Caryn Robbins Dec. 04, 2014
Today, Arriba! Brands and Snoop Dogg announce their business collaboration. Snoop Dogg has invested in Arriba Brands, the maker of Arriba Horchata, Arriba Horchata + Energy, and Arriba Horchata + Coffee - a product portfolio in the hot Horchata beverage segment. Arriba is a dairy based Horchata product made with real dairy and infused with cinnamon,and Arriba Horchata Plus Energy is also infused with B vitamins and energy.
"We are fired up about having Snoop Dogg as a creative partner in our business" said Arriba Co-Founder Dino Sarti. "We think Snoop is an incredible advocate for our brand. He is an Icon. He has his finger on the pulse of popular culture, exactly where the Arriba brand lives.
Arriba has shown impressive growth and tremendous mass appeal since its launch in early 2014 with an exclusive 7-Eleven national distribution deal. The brand is now rolling out across the nation with significant retailers such as Walmart, Kroger, Costco and Safeway. The beverage is a gluten free, All Natural option that will be available to consumers across the country with Snoop Dogg's investment.
"Horchata is a feel good, comfort drink. Arriba took this household recipe and flipped it with Energy and Coffee. This is a game changer in the beverage industry. I'm always looking for businesses that take it to the next level, which is why I'm looking forward to consulting with the brand" said Snoop Dogg.
Snoop's role will be to consult with Arriba in creative marketing, which includes product packaging and expansion of additional flavors. Arriba will have a presence at BevNET in Santa Monica on December 7-8, 2014.
About Snoop Dogg
An entertainment icon and with more than 20 years in the business, Snoop continues to pave the way in the hip-hop industry, serving as a mentor to many new and established artists. Being the trendsetter he is, Snoop stands at the forefront of popular culture with award-winning and multi-platinum albums and songs, critically acclaimed films and television shows, lifestyle products, philanthropic efforts and digital ventures, including his YouTube original series "GGN News." Snoop defines hip-hop history.
About Arriba Brands
Founded in 2013, Arriba! Brands, LLC was developed by BevEarly Brands, an innovative beverage incubator owned by Relativity, a next-generation global media and entertainment company, and L.A. Libations. BevEarly combines sales and operations excellence along with capital and a world-class media platform.
Photo: Facebook/Snoop Dogg
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