Skela Releases New Single and Video HEARTBREAK & LIQUOR
By: Tori Hartshorn Dec. 03, 2018
Indie-pop songstress and songwriter Skela is pleased to release today the music video for her latest single "Heartbreak & Liquor," which is available on all digital streaming platforms now. CLICK HERE to watch the video from the singer's forthcoming visual album Project 10due out on Monday, December 17 via HERØ Records/RED MUSIC. Project 10--a countdown of 10 songs and 10 accompanying music videos that have already clocked in over 155,000 views on YouTube--is the latest passion project from Skela that was crafted and filmed with three friends and little-to-no budget over a six-day period in her hometown of New York City. With lead single "Heartbreak & Liquor," Skela explores the all-too-relevant theme of toxic relationships and how we hate to love them.
"Heartbreak & Liquor is about an intoxicating relationship placed in the backdrop of New York City lyrically and literally. All of the projections in the music video are videos from my phone that I took just to have as keepsakes for myself," explains Skela. "I never imagined being able to use them for anything other than memories. It's nice being able to look at a place like this city and think of people you've loved, even if it wasn't forever."
With a steady stream of releases off Project 10 since September 2018, the young artist has also hinted at a secret parallel project to be released in conjunction with the album. CLICK HERE to watch a playlist of videos that have been released from the visual album that is due out in its entirety on Monday, December 17 via HERØ Records/RED MUSIC.
Born and raised in Queens, New York, Skela began singing when she was a little girl, spending hours mimicking the songs on her mother's cassette tapes. When she was a teenager, she used her train commute to school as time to write down the thoughts in her head. She didn't know it at the time, but this was the beginning of her music education.
Skela caught the attention of record execs in 2015 after she was featured on Josh Jacobson's "Not Alone" that has been streamed over 1 million times across Spotify, SoundCloud, and YouTube. She's since gone on to amass a dedicated following that consists of 6,000 monthly listeners on Spotify and has cultivated a sound and message unique to herself.
In October 2017, Skela released her self-titled debut EP and poetry zine that captured the ears and hearts of her listeners who delve into her lyrics as if it were a scavenger hunt. As the evolution of Skela continues, the princess of alternative pop discovers her inner voices with the debut of her egos: Venom, Bohemia, and Baby Angel. There is also rumor that her persona of "Alex Aller" will make a debut as well.
Outside of performing, Skela has collaborated extensively with the feminist community by working with companies like Pro Mujer, What's In Your Box?, and Unbound Box. She has received support from feminist focused channels and companies like Feminist Voice, Dolores Haze, and Glazed NYC.
Skela's latest single, "Heartbreak & Liquor," is available now on all digital streaming platforms.
Listen to "Heartbreak & Liquor" On:
Spotify
Apple Music
iTunes
YouTube
Amazon Music
Follow Skela On:
Photo Credit: Rachel Turley
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