Amsterdam Dance Event 2017 provides the perfect platform for Dutch producer & DJ duo SICK INDIVIDUALS to launch their very first in-house software plugin, the 'FOCUS ONE', available to download worldwide from 6pm CET October 18th exclusively at www.focusone-plugin.com for €49.95.
Rinze 'Ray' Hofstee and Joep 'Jim' Smeele have been responsible for a raft of international dancefloor hits. The Axwell-collaboration 'I AM', 'Alive', 'Lost & Found', 'Made For This', 'Into The Light', 'Never Fade' and 'Wasting Moonlight' have all proven their ability to move easily between electro, progressive and house genres and commercial electronic-pop. Official remixes for Madonna, Rita Ora, Moby, Avicii, Rihanna, Tiesto, Guetta and
Icona Pop have shown how readily they can dip their toes in more mainstream markets. Without the help of any major production team, creating everything themselves from scratch and relying solely on their music conservatory background, their work has graced labels as diverse as Revealed Recordings, Spinnin', Warner, Interscope, Def Jam and Capital.
Intent on opening the door for the next generation of up and coming producers, the pair worked closely with Prolody and Moditone for over two years, ultimately developing their 'FOCUS ONE' plugin to help cut through the back end of what can be a frustratingly detail-orientated process, to access the highest sound quality possible.
Speaking from their studio in the Netherlands, Ray and Jim spoke about why they felt the need to create the 'FOCUS ONE':
"We wanted to deliver a plugin that really delivered what producers need, one that gives better results faster," Ray said. "It took us two years to get it just the way we wanted it, but you should notice straight away the difference 'FOCUS ONE' makes to your composition."
"The plugin has five key features that can be really beneficial for your mix and with a low cpu" added Jim. "We really think the 'FOCUS ONE' is the perfect tool to improve your mix - it's what we use ourselves so you know it's going to be absolutely spot on."
In layman's terms, a plugin is about "making" sound. Working with audio involves two different avenues of software: instruments (the source), then what you actually do with the sound they create (processing). Your synth is the 'source'; 'FOCUS ONE' is your processor.
Used by SICK INDIVIDUALS in the studio themselves, the 'FOCUS ONE' plugin has five high-level effects that provide everything you need to make your synths sound big, cut through the mix and work together perfectly with your beats. It may look like you're simply moving a fader, but behind the scenes there's a ton going on:
? FOCUS - advanced compression that slams your sound in a unique way. Toughen up your mix.
? BOOST - a specialized EQ to boost your leads. Enhance your sound and cut through the mix.
? DRIVE - high resolution distortion to give more crunch and punch. Add harmonics to your sounds.
? WIDEN - mid-side effect that opens up your stereo image, adding substantial size to your mix. Make everything sound huge.
? PULSE - a smart tremolo effect, automatically synced to your BPM. Create excitement and energy.
? EXTREME MODE - switch to extreme mode and push your mix beyond the limits. Make it SICK.
www.sickindividuals.com
About SICK INDIVIDUALS: Music that has graced the world's most prestigious events and hotly contested playlists, support from the biggest artists in electronic dance music and pop music, and an international tour schedule that has notched up an impressive array of appearances at the world's most prestigious venues and festivals - SICK INDIVIDUALS continue to set new boundaries with each passing year. Drawing influences from Daft Punk,
Bingo Players and Swedish House Mafia, their infectious blend of big beats and progressive house melodies quickly garnered them serious attention in all the right places. The pair have released on some of the world's most influential imprints - Revealed Recordings, Spinnin' Records, Warner, Interscope, Def Jam and Capital - and remixed for
Rihanna & David Guetta, Madonna, Moby, Rita Ora, Avicii,
Flo Rida and Icona Pop. Their radio show 'THIS IS SICK', reaching tens of thousands of listeners every month, has evolved into a major new stage concept. Manipulating visuals and audio in real time using their own program creation, the pair create a jaw-dropping live experience. In late 2017 they launched their FOCUS ONE plugin, software developed over two years to recreate their in-studio experience for home-based producers.
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