Shoegaze Vanguards Majesty Crush Announce Career-Spanning Double LP

If you can deactivate the now-calcified preconceptions of '90s nostalgia and push beyond the ear-perking noisy hooks that register at first as standard shoegaze moves, and get closer to the weird specifics and idiosyncratic details that live in all of their songs, it becomes easier to understand how Majesty Crush spent its existence on the perimeters of multiple scenes but belonged to none.

Even thirty-some years later, there's still no easy way to outline their tangled and confounding trajectory, or to make sense of how they teetered perpetually on the verge of a breakthrough that seemed promised but never arrived. This wasn't a band that never caught a break, nor were they a bunch of stage-frightened introverts who would've made it if they'd just been a little more willing to play the game. 

Majesty Crush was popular in its own right, enjoying local commercial alt-radio play and opening big shows for national bands right out of the gate. The band was signed to a subsidiary of a major label not terrifically long after starting out as one of many dreamy-eyed groups of the era that was self-releasing 7"s with smudged art on handmade covers. With close listening, the various shades of rawness that emerge in the lyrics, the sound, and the band's ever-simmering overall energy begin to offer clues as to why the world wasn't quite ready in the 90's. 

Not just a band from Detroit, Majesty Crush was distinctively a product of Detroit—one that mirrored their city's complexity, singularity and cross-culture. The band's frontman/vocalist David Stroughter, guitarist Mike Segal, bassist Hobey Echlin and drummer Odell Nails created a form of dream pop that was charged and uncompromising at a time when many were succeeding on an international level for merely recycling sounds originated by bigger bands. Instead of a Midwestern assimilation of a shoegaze movement evolving in real time all around them, Majesty Crush was a far stranger, impossibly individualized blur of personalities, experiences, and perspectives informed by the independent music badlands of the early '90s, which played out in the unlit, unregulated corners of the Motor City. 

Inspired in part by the emptiness of Detroit that surrounded them as a new decade began, Majesty Crush used their music to build a dreamscape of their own design from what felt at times like pervasive nothingness. Segal's three-string guitar lines emanating wistful, spare melodies and drones, Nails' dense, melodic drum beats and Echlin's Joy Division-esque parts hammered out on a pawn shop bass formed a foundation for vocalist Stroughter's psycho-sexual fantasy depictions that seethed and purred as if the world was ending in every breath. These were the primal elements that began Majesty Crush and set the tone of maximalist minimalism that would define their brief but prolific career. 

By early 1991, Majesty Crush was a live band capable of a deep, noisy beauty fronted by Stroughter's confrontational charisma. The band seemed to be everywhere at once, appearing as jagged pop eccentrics.  By the spring of 1992, Majesty Crush was at a creative peak.  They'd released a collection of  seven inches then their Fan EP dropped— its songs were varied, different, even intimate.  The EP broke new territory, stylistically and even, in the title track's case, as “No. 1 Fan” found success at local alternative radio.

“The Fan Ep version of ‘No. 1 Fan' is, if not THE, then certainly a major turning point in the Majesty Crush story. What was essentially a polished demo on a self-released 5-song EP became an area radio hit on the local alt-rock station,” Echlin tells. “By the time the band recorded it in late ‘91 with producer Mike E. Clark in the demo room of The Tempermill Studio, ‘No. 1 Fan' sounded like a band whose ambitions were outgrowing their indie roots. Nails' drums were insistent, the bassline shifted from notes to chords to finally octaves, with Mike's sighing and soaring guitar lines – all underscoring David's escalating trademark vocals that had at that point advanced into a complete lyrical character, manic, personal and anthemic.”

By the end of '92, Majesty Crush was filling out paperwork for becoming the proverbial Next Big Thing. The post-Nirvana feeding frenzy was on, and with a strong local draw of their own adding to an already impressive resume of stages shared with bigger acts like Mazzy Star,  Royal Trux, and more, bolstered by alt-radio airplay, Majesty Crush was ripe for the taking. Elektra subsidiary Dali/Chameleon came calling, with a free-range roster that included Lucinda Williams, the Queens of the Stone Age precursor band Kyuss and quasi-kindred UK shoegazers Bleach.  The band's sole full-length Love 15 was released September 28, 1993.  A beautiful swirl of frustrated desire and contradictory impulses, the record perfectly summarized Majesty Crush at the height of their powers.  The future didn't just seem, it was bright.

If only briefly. The band was mid-tour in New York a month later, playing a show the night Nirvana performed their MTV Unplugged. The mostly industry crowd left before Majesty Crush's set to catch the Nirvana taping uptown, a harsh lesson in the fickle nature of the major label world. And not the last. The next day, Majesty Crush's A&R person announced that Elektra had dissolved its partnership with Dali/Chameleon, leaving the label to fold. Kyuss was picked up by Elektra. Majesty Crush was not. The band pulled their van up to the label's offices and were offered all the promo materials and advance CDs they could carry by outgoing staff—as well as a two-inch master tape of Love 15. “We went from label discussions about having Moby remix ‘Cicciolina' to being homeless in the space of a week,” Nails recalled. 

Majesty Crush went on to self-release their Sans Muscles EP in 1994, followed by a split seven inch in 1995 and they quietly disbanded after.  A ‘best of' compilation titled I Love You in Other Cities: The Best of Majesty Crush 1990-1995 was released in 2009, after band members had dispersed.  Two years prior, Stroughter had landed in LA.  He'd been diagnosed bi-polar schizophrenic at age 27, and though he was now making a living flipping cars, such a nomadic existence limited his access to medication and professional help. On January 18, 2017, he passed as a result of a tragic police shooting. David Darnell Stroughter was 50. 

The impact of Stroughter's death was concussive and lingering. No one in Majesty Crush had spoken to him in 10 years.  A hand-written letter to Stroughter's sister was found, in which he asked her to be the custodian of his music.  It took on a bizarre and timely relevance when in early 2019, an early Majesty Crush supporter asked Echlin if the surviving band members had their masters and if they'd thought about a re-release. The next day, Echlin received a DM from a woman in Duluth, Minnesota, with the subject line: “I think I have your master tapes” and a picture of the Smart Studios boxes Stroughter had taken from the Dali offices fourteen years prior. He had left them with a roommate in LA in a closet, who had also recently passed, prompting his belongings—including the Love 15 masters—to be forwarded to his brother who was the woman's husband.  One year later, Third Man Records highlighted Majesty Crush in their Detroit-area shoegaze and space rock compilation Southeast of Saturn.  

Now, The Numero Group and Majesty Crush have announced a career-spanning, double LP collection of the band's lauded discography titled Butterflies Don't Go Away. Featuring beloved singles like “Cicciolina,” “Uma,” “Penny for Love,” and “No. 1 Fan,” Butterflies Don't Go Away showcases the band's diverse catalog and includes lesser-heard versions of their singles, packaged all together for the first time ever.  Majesty Crush's No.1 Fan EP will see its release digitally for the first time ever in advance of the full compilation on February 20.  For variant details and more info, see below.

Butterflies Don't Go Away Track Listing:

LP 1 - Love 15

SIDE A 
Boyfriend
Uma
No. 1 Fan
Brand
Purr (Interlude)
Seles

Side B
Grow
Pretty Head
Cicciolina
Penny For Love
Skin (Interlude)
Feigned Sleep
Horse

LP 2 - EPs & Singles

Side C
No. 1 Fan (EP Version)
Worri
Horse (EP Version)
Sunny Pie
Cicciolina (7" Version)

Side D
Purr (7" Version)
Space Between Your Moles
Seine
If JFA Were Still Together
Ghost Of Fun

Photo By Amy Harlan

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