Shaking Chains Experiment with Electocution in New Video for 'Into Dust'

Initially inspired by the 1960s psychological experiments of Stanley Milgram, Shaking Chains conducted their own experiment (albeit entirely unscientifically). Rather than testing willingness to obey authority, the band recruited people to argue their opinions or beliefs. And electrocute each other. Watch video: https://youtu.be/5XSeXd_ZAXA

Listen: https://soundcloud.com/shakingchains/into-dust-2

The video was directed by Shaking Chains drummer, Jack Hardiker whose previous promo for the group, 'an algorithmic filmmaking experiment', gained features in The Guardian, NME, BBC, Vice and Creative Review, later inspiring similar projects from Muse and The Horrors. The video for 'Into Dust' builds on the themes (particularly filter bubbles) previously explored in Midnight Oil, as Jack explains:

'I knew I wanted to produce something that expressed the ideas in the song, but also said something of its own. I'd been thinking about removing the mediating barriers through which we communicate with strangers online, whether comment moderation, or people's ability to hide behind closed groups and anonymous accounts.'

'I began recruiting participants from highly opinionated online groups, many of which were private. I was honest about my intentions and the groups were usually welcoming, despite some of the unpleasant subject matter. I was able to associate with people I wouldn't normally come into contact with, online or offline. Of course when we brought these arguments into the physical space - even in a closed set where I was the only other person present- people didn't express their opinions nearly as strongly as they do behind the mask of a computer.'

'Into Dust' brings typical online interactions into a physical space and introduces the kind of consequence you won't find 'below the line'. The band (who are now based in London) decided to return home to Manchester to shoot the video.

'Participants with differing opinions were grouped in to pairs. They were seated in different rooms but could hear each other. Participants were given a white card and electrodes were then connected to their arms. The pairs chose topics to discuss. One would be asked to give their opinion and the other could hold up the card to interject and trigger shocks to the first. Some participants chose not to electrocute at all. Some used it a lot.'

'The conversations were often political, or tackled 'big' themes, but I was keen to avoid tropes and sought to uncover nuanced, confused, human argument.'

'Inspired by Burroughs' use of the Dadaist cut-up technique, I wanted the edit to create a certain amount of cacophony, ambiguity - an overload of voices. On paper, a music video comprising of subtitled interviews, cut almost beyond recognition, shouldn't work... and maybe it doesn't, maybe it's too fed up. But perhaps that makes it a valid account of our times.'

The shocks are real. Their reactions are real. Their fear is real.

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