Rocker Chris Clemence Stars In New WIlliam Henry Video

It's been a busy year for rock musician Chris Clemence. The hit songwriter and bassist, who's known for "California Brain", "Can You Feel It", and "Let's Go" (which is the anthem for the NY Giants, Rangers, and Knicks) will be debuting his new band Bad Blood later this year on Extreme / Sony Records.

But that's not all Clemence has been up to. He recently partnered with men's jewelry designer William Henry for their latest video campaign.

"I came across a William Henry necklace at a jewelry store and just fell in love with it immediately. They have some of the coolest jewelry Ive ever seen, and their vibe just matches my style and outlook perfectly.", said Clemence.

"I started talking with owner Matt Conable about the concept for this video. He's such a down to earth, cool guy and really just let me and the director Jason Wisch run with it. So many times with a commercial the brand tells you exactly what they want or what to do, but in this case it was the opposite. He was totally open and really allowed us to get creative with it. I wanted to capture all the things that were important to me...my music and my family and also the spirit of these amazing works of art. I think Jason (Wisch) did a great job of that and told my story that ties in perfectly with William Henry's message. All their pieces are handcrafted. So much thought, skill, and passion goes into each one. That's how I look at my songs. My lifestyle and their jewelry are just a natural fit" adds Chris.

William Henry earned its fame for creating exclusive and award-winning pocket knives, and transforming the archetype of all tools into a superb piece of functional jewelry for men. Today's collections also include men's jewelry, writing instruments, money clips, cuff links, key chains.

The seamless integration of classic natural materials, precious metals & gemstones, and state-of-the-art alloys is a hallmark of William Henry's work. But what makes this brand so distinctive is that it has proudly retained the aura and feel of an artisan workshop, where most pieces are designed and created exclusively in limited, often unique editions.

When asked about his favorite William Henry piece he owns, Clemence said, "Its impossible to choose. They all have their own character which is actually great because you can wear different ones for different occasions. But I am a big fan of skulls and love my "Captain Black" pendant. I wear that one almost daily."

Check out the video here, which teases one of Bad Blood's upcoming singles "Reason To Live"!

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