Rock the Earth, a national nonprofit environmental organization that partners with the music industry, today announced it will work to educate and activate festival goers around climate change at the 2015 Bonnaroo Music & Arts Festival this week. Green Screens Presented by Rock the Earth will screen thought-provoking environmental documentaries After The Spill and Merchants of Doubt. In addition, Rock the Earth will conduct interviews and stage performances with artists through its Social Change Through Music series on the Solar Stage.
"In our eleventh year of activating the Bonnaroo audience, we continue to expand and innovate our approach to getting fans involved in the most critical environmental issue of our time climate change," said Marc Ross, executive director and founder of Rock the Earth.
Sending a Message to the White House
Rock the Earth, along with the Sierra Club Tennessee, will be sponsoring the official Bonnaroo postcard campaign calling on President Obama and the US delegation to the UN Climate Summit in Paris this December to lead the world and forge an aggressive agreement to reduce greenhouse gasses and address climate change. Rock the Earth's goal is to have 10,000 attendees of Bonnaroo sign the postcard.
In addition, Rock the Earth will be hosting a Bonnaroo photo booth in collaboration with Merchants of Doubt and Participant Media throughout the festival weekend in the Rock the Earth booth in Planet Roo. Rock the Earth encourages music fans to stop by, take a stand to combat climate change, and take home a souvenir photo!
Rock the Earth Bonnaroo Events
The full Rock the Earth event lineup includes:
Thursday, June 11th
Event: Green Screens Presented by Rock The Earth: After The Spill
Introduction by Rubblebucket's Kalmia Traver, Q&A with director, Jon Bowermaster
Time: 1:00pm-2:30pm
Location: Cinema Tent
Friday, June 12th
Event: Green Screens Presented by Rock The Earth: Merchants of Doubt
Q&A with producer Melissa Robledo, former Congressman, Bob Inglis, Olympic snowboarder and environmental activist Gretchen Bleilers
Time: 10:00am-12:00pm
Location: Cinema Tent
Event: Social Change Through Music: Interview and performance with Adam Gardner of Guster and music industry nonprofit, Reverb
Time: 1:00pm-1:45pm
Location: Solar Stage
Saturday, June 13th
Event: Social Change Through Music: Interview and performance by Taylor & Griffin Goldsmith of Dawes and Dianna Cohen of the Plastic Pollution Coalition
Location: Solar Stage
Time: 1:00pm-1:45pm
Sunday, June 14th
Event: Social Change Through Music: Interview & Performance with Gregory Alan Isakov
Time: 1:00pm-1:45pm
Location: Solar Stage
Event: Social Change Through Music: Interview & Performance with Hurray for the Riff Raff
Time: 4:00pm-4:45pm
Location: Solar Stage
Tweet this:
.@RocktheEarth is at @Bonnaroo this week advocating climate change awareness w/ film screenings, live music + more: http://mwne.ws/1GuIvjq
.@RocktheEarth @GregoryAIsakov @reverbrocks and @dawestheband team up at @Bonnaroo to promote enviro protection: http://mwne.ws/1GuIvjq
Join @RocktheEarth @GretchenBleiler + @bobinglis at @Bonnaroo for a screening of @merchantsdoubt w/ a Q&A after: http://mwne.ws/1GuIvjq
About Rock the Earth
Rock the Earth is a national nonprofit environmental organization dedicated to protecting and defending our natural resources through partnerships with the music industry and the worldwide environmental community to ensure a sustainable and healthy planet for all. Thanks to generosity and support of a network of music industry partners and the world wide environmental community, we are able to carry out grassroots organizing, education, and legal action to mobilize public support and empower social change. Please visit www.RockTheEarth.org for more information.
Videos