CBS Sports and NFL Network will open each game of Thursday Night Football in 2014 with Jay-Z's Grammy Award-winning song "Run This Town," featuring megastar Rihanna. The Thursday Night Football open will be accompanied by the narration of Academy Award-nominated actor Don Cheadle. Cheadle's narration sets the scene to kick off the NFL week on Thursday nights, highlighting the division rivalry games and asking the question, who will "Run This Town"?
The 16-game Thursday Night Football schedule kicks off on Sept. 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on Dec. 20. Thursday Night Football will feature a customized open each week highlighting the teams and storylines. Featuring Cheadle's narration with music sung by Rihanna, the open will match the size and drama of each Thursday-night game. This open, which was filmed in an airplane hangar, was produced and directed by 28-time Emmy Award-winning producer Pete Radovich, who serves as CBS Sports' creative director. "This open combines one of music's biggest stars with one of the most dynamic actors in Hollywood," said Radovich. "The energy that both talents provide gives the opening to every Thursday night the big-game, PRIMETIME feel it deserves. It is a dream scenario for any director." Academy Award® and Emmy Award® nominee Don Cheadle currently stars as "Marty Kaan" on the critically acclaimed Showtime series House of Lies, for which he won a Golden Globe Award. Most recently, Cheadle starred in and directed the independent film Miles Ahead along with Ewan McGregor, based on the life of legendary jazz artist Miles Davis. He also reprised his role of Colonel James Rhodes in Avengers: Age of Ultron. His credits included Hamburger Hill, Colors, Devil in A Blue Dress, Rosewood, Boogie Nights, Bulworth, Out Of Sight, Mission To Mars, The Family Man, Traffic, Things Behind The Sun, Swordfish, Ocean's Eleven, Manic, Ocean's Twelve, Hotel Rwanda, Crash, REIGN Over Me, Ocean's Thirteen, Talk To Me, Traitor, Iron Man 2, The Guard, Flight and Iron Man 3.Videos