Rider Premieres HURTS ME TOO Video via Fame Magazine
By: Tori Hartshorn Feb. 13, 2018
UK alt pop producer/songwriter Rider makes her 2018 return with the premiere her music video for "Hurts Me Too" on Fame Magazine. The cinematic video for the new single features strong a scene of confusion, torment, and struggle that Rider faces when falling in love for a girl and trying to form a same-sex relationship. With euphoric choruses, "Hurts Me Too" continues to showcase Rider's signature vocal talents, unique production techniques, and songwriting in this new track about about finding love, the inner conflict it creates, and acceptance.
Rider's dazzling vocals have been used by countless radio stations, and television shows for radio stations throughout the US, UK, and Canada. Rider spent her early years in Pennsylvania before moving with her family to various locations around the UK as she grew up, and went on to study in Liverpool at Sir Paul McCartney's LIPA. A multi-instrumentalist who writes, performs, and produces all of her own tracks, Rider refuses to be bound by convention. Thus, she explains, "The name Rider to me means speed, forever moving, riding life, excitement, coasting along. It has a positive feeling about it and I'm a glass-half-full kinda girl. Life's good." The sum of Rider's talent and vivacious energy is an artist that matches the impassioned lyrical prowess of Oh Wonder with the meticulous production of Chairlift.
On her first solo release, Rider explains, "I was in the middle of a hard break-up with a guy who I had been with for years, but I had also fallen in love with a girl who I had been seeing for a while - even though she lived in America. Every time she came to visit we would act as if we were together. Eventually I met another guy who completely changed my life! We started to hang out a lot and he just made me feel better about everything! He knew about this other girl and my hard breakup with my boyfriend and respected me but we were both falling in love. It was so hard for everyone involved. So even though it was a real transition time in my life he was literally my little light that helped me get through the emotional mess I was in."
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