Recording Academy Holds Grammy Social Media Summit, 2/11

The forward-thinking panel will feature some of the world's social and new media trailblazers including current GRAMMY nominee Adam Lambert; GRAMMY winner Chamillionaire (RIAA-certified as one of the biggest selling ringtones by a solo artist);  Facebook Director of Platform Product Marketing Ethan Beard; Foursquare Co-Founder Naveen Selvadurai; and Pandora Founder & Chief Strategy Officer Tim Westergren. The panel will be moderated by veteran broadcast music journalist John Norris. Attendees include key music and digital executives and savvy social media trendsetters.
 
In celebration of its continuing commitment to music and social/new media, The Recording Academy® will once again recognize the pioneers and influencers in this space by bringing them together for its GRAMMY® Social Media Rock Stars Summit. Prior to walking the red carpet at the 53rd Annual GRAMMY Awards onSunday, Feb. 13, 2011, these thought-leaders will engage in a milestone conversation regarding relevant issues concerning music and mobile - beyond the ringtone and digital download.  The Summit will bestreamed live from 2-3:30 p.m. PT/5-6:30 p.m. ET on GRAMMY.com (http:/www.grammy.com/live) and on YouTube (www.youtube.com/thegrammys), kicking off GRAMMY Live^TM - a real-time, innovative three-day online broadcastof the VIP events leading up to Music's Biggest Night®.
 
This in-depth discussion will go beyond the ringtone and the digital download to cover the explosive growth of mobile devices as mp3 players, smart phones, tablets and other mobile devices have altered the way consumers interact with music. Additionally, the Summit will explore how the industry engages fans and consumers to share new music and how content has had a defined impact on the business. The panelists will tackle these issues and other related topics during the 90-minute event before a live audience and online interactive community, and the conversation will include:
·         Streaming Music: Ownership and Copyright
·         How Artists Connect with Fans Through Mobile Applications & Social Media
·         Importance of Music in Mobile Applications & Games
·         How the Music Industry Can Embrace the New Mobile Chapter
·         Importance of Location-Based Applications on the Live Music Experience
·         Privacy Issues within the Mobile Ecosystem
 
GRAMMY Social Media Summit sponsors include Absolut, Adobe, BedRock, CaseMate, IntelAppUp, Jawbone, TBWAChiatDay, and TurboTax.
 
WHEN:
Friday, Feb. 11, 2011 
 
WHERE:
The Conga Room at L.A. Live
800 W. Olympic Blvd.
Los Angeles, CA 90015

Parking: Olympic East Garage on Olympic Blvd.; cost: $5 = first 2 hours; $5 = each additional half hour (or fraction thereof, $25 maximum)

IMPORTANT INFORMATION: If you are interested in covering this event, you MUST request credentials no later than Tuesday, Feb. 8.

Credentials will be picked up at media check-in on the day of the event.Interviews with panelists on event day must be requested in advance with R.S.V.P.
 
MEDIA R.S.V.P. MANDATORY: http://grammysocialmediarockstarssummit.mogotix.com/and bridget@socialpeople.tv
 
About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks on Facebook (www.facebook.com/thegrammys), Twitter (www.twitter.com/thegrammys), and YouTube (www.youtube.com/thegrammys).

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