PHARRELL WILLIAMS Debuts “Happy” The World's First 24-Hour Music Video

Pharrell Williams, ICONOCLAST and i am OTHER Entertainment announced today the release of "Happy," both the official music video and the world's first 24-hour music video. The song is prominently featured in Universal Pictures and Illumination Entertainment's blockbuster Despicable Me 2 and on the film's soundtrack. The video clip was directed by the creative duo We Are From L.A. and was filmed entirely on Steady Cam, requiring the crew to walk nearly eight miles per day over the course of 11 days. The production took place in Los Angeles and more than 400 hundred extras-including many celebrities-appear in the video.

A maverick concept, the 24-hour video is the first of its kind. Viewers may visit 24hoursofhappy.com, where they are automatically taken to the point in the video that the time on their computer reflects. At the top of every hour, Williams performs for the duration of the song, and he appears 24 times in the video. Directly following his performance every hour, 14 unique cameos play in four-minute intervals. Users can watch the video in real time or skip to a different time of the day and share favorite moments on Twitter and Facebook.

In Despicable Me 2, "Happy" is heard during a pivotal moment in the storyline, and he wanted to re-create that feeling with his music video. "Gru, the lead character who's no longer a villain, has fallen in love and feels so much joy he literally dances through the streets," said Williams. "That kind of happiness is so infectious; you can't help but smile." Williams calls the song his best work to date.

The clip features celebrity appearances including two of the film's stars, Steve Carell and Miranda Cosgrove; as well as Jamie Foxx; Tyler, The Creator and Earl Sweatshirt from Odd Future; Jimmy Kimmel; Magic Johnson; Kelly Osbourne; Sérgio Mendes; Ana Ortiz; Issa Rae; and Bevy Smith, among others.

iTunes single DL for Happy: http://smarturl.it/PharrellHappy

Happy (official short form music video) here: http://bit.ly/1dl4DhB

24 Hour Version here: www.24hoursofhappy.com

*Contesting available, if interested*

About Pharrell Williams:
Redefining cool for a new generation, Pharrell Williams is a creative force, using music, fashion, and design to express his distinctive style. From his beginnings as a teenage prodigy and multi-instrumentalist in Virginia Beach back in the early '90s, through enough hits to earn him Billboard's Producer of the Decade in 2010, to his current status as multi-media superstar, Williams has never stopped creating. Starting his producing career as one half of The Neptunes with Chad Hugo, Williams has helped create such classics as Daft Punk's "Get Lucky," Robin Thicke's "Blurred Lines," Nelly's "Hot in Herre," Jay-Z's "I Just Wanna Love U (Give it 2 Me)," Britney Spears's "I'm A Slave 4 U," and Justin Timberlake's "Like I Love You." With over 100 million copies of his productions sold, his music sounds like something no one else has thought of just yet.

He's also created a new way of looking at established stars like Snoop Dogg, Madonna, and even the Rolling Stones. Over four albums, Williams and Hugo along with Shay Haley created an unpredictable hybrid as part of the alt-rock/hip-hop group N.E.R.D. His prolific body of work also ranges from designing a sculpture with Tokyo-born artist Takashi Murakami to accessories and jewelry for luxury goods brand Louis Vuitton. Now, with his latest venture i am OTHER - a multi-media creative collective that serves as an umbrella for all his endeavors, including Billionaire Boys Club & ICECREAM apparel, textile company Bionic Yarn and dedicated YouTube channel - Williams's vision continues to push pop culture forward.

About Iconoclast:

ICONOCLAST is an internationally acclaimed production company. The company has gone from strength to strength in the past two years, building a fresh and varied roster all over the world. Representing some of the most exciting and genuinely creative talent including Romain Gavras, Yoann Lemoine, Megaforce, Daniel Wolfe and Emily Kai Bock to name a few. The company also successfully champions the directors of this project in specific called We Are From LA, they are a directing duo from Paris made up of Clement Durou and Pierre Dupaquier. The company has been behind some of the most talked about and groundbreaking music videos for such artists as MIA, Rihanna, Drake, Justice, Major Lazer, Lana de Rey and recently just won best direction, and best video at UKMVA awards for Megaforce's Yeah Yeah Yeah's video. ICONOCLAST is also behind numerous award winning commercial campaigns

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