Nikon Launches NikonLIVE To Provide Fans With Music Content

To complement the summer concert season, Nikon announces the launch of "NikonLIVE" (www.nikonlive.com) as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

Fans will be able to view images taken by performing artists in the site's "Sound Check" area, and view professionally photographed images in the "Rock and Roll Picture Show" area. Nikon's professional photographers will give fans an exclusive, behind the scenes look at their favorite music acts, as well as provide fans with advice and tips on how to shoot great images and video with their digital cameras. Additionally, fans will be invited to participate in COOL SHOT Contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York. Information on the Rock Star Flyaway contest is available at NikonLive.com.

In addition to visiting nikonlive.com, fans will be able follow updates from other fans along with bloggers, photographers and participating artists by using the Twitter hashtag #NikonLive and by visiting the Nikon Facebook Fan Page at www.facebook.com/nikon.

Nikon at Jones Beach Theater is the outdoor amphitheatre located at Jones Beach State Park in Wantagh, New York, attracting some of today's biggest stars and over 300,000 music fans every summer.

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites. For additional information, visit www.livenation.com/investors.

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