Niko Is Channels Hunter S. Thompson In His Video For COCA Out Today Via Hip Hop DX

The Orlando by way of Brazil based artist NIKO IS just dropped his new video "Coca" via Hip Hop DX. The "Fear and Loathing in Las Vegas" meets Los Angeles inspired video features NIKO with producer and collaborator Thanks Joey. Directed by Narcy, the video is true to the Hunter S. Thompson aesthetic, depicting the two characters in a distorted version of reality as they lounge in a convertible under the sun and bum around the beach. NIKO says of the song,"Music is like dope. Music Makes people feel invincible. We wanted to capture that in audio form. Fear and loathing in tropicalia. NARCY filmed the video and executed our vision perfectly. Gonzo. Puro."

NIKO IS is a trilingual MC with an affinity for embracing his heritage through music, food, & art. The Brazilian born "Hair God" and self-proclaimed chillosopher has just release his album UNIKO which was recorded in São Paulo and produced by longtime collaborator Thanks Joey. The "tropicool" album is slated to be released in collaboration with Colours Of The Culture & Talib Kweli's independent label, Javotti Media. The album focuses on expounding on NIKO + Joey's Brazilian-influenced sound as NIKO navigates his native culture with special guests including Tego Calderon, Curren$y, Talib Kweli, Haikaiss + more.