Nickelodeon Consumer Products Signs 13-Year-Old Sensation JoJo Siwa to New Licensing Program

Nickelodeon announced today an exclusive licensing partnership deal with JoJo Siwa to develop a line of consumer products inspired by the 13-year-old singer, dancer, actress and social media influencer. Nickelodeon will seek major merchandising and promotional partners, spanning categories including apparel, home furnishings, toys, publishing and more.

"JoJo Siwa is a great young talent who our audience loves because she is a positive role model and is happy being a kid," said Pam Kaufman, Chief Marketing Officer and President, Nickelodeon Consumer Products. "Her fresh, signature style reflects her fun and vibrant personality, and we are so happy to welcome her to the Nickelodeon family."

"I am super excited to partner with Nickelodeon to release my line of consumer products," said JoJo Siwa. "I love Nickelodeon so much and I know that what they create will reflect my personality and everything I love!"

Siwa is set to make her TV performance debut with her viral hit, "Boomerang," at the 2016 Nickelodeon HALO Awards, premiering Sunday, Nov. 27, at 7 p.m. (ET/PT). She is also featured in an episode of TeenNick Top 10 premiering Friday, Oct. 28 at 9 p.m. (ET/PT) on Teen Nick as well as encores of Nickelodeon's Ultimate Halloween Haunted House special premiering Saturday, Oct. 29 at 9 p.m. (ET/PT) and Sunday, Oct. 30 at 8 p.m. (ET/PT).

Siwa quickly realized she had a love for dance at age two and began taking classes in tap, jazz, hip hop and ballet. She auditioned for season two of Abby's Ultimate Dance Competition and became the youngest contestant at eight years old on the show. Following that success, she was then called to join Lifetime's number-one show Dance Moms. Off-screen, Siwa connects with her fans in several different ways: through social media, where she currently has almost 4 million followers on Instagram, 5.35 million followers on Musical.ly, almost 220,000 Twitter followers and over 207 million views on her YouTube channel; through her SIWANATOR club, which stands against negativity and bullying; through her line of accessories at Claire's; and with her new single, "Boomerang," which has been viewed 94 million times.

Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years.

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