NYC Indie Rock Band Scoville Unit Release Video For BEACH SONG

Ernest Jenning Record Co. and New York City & New Jersey-based indie-rock bandSCOVILLE UNIT are pleased to present the music video for "Beach Song," the third track to be lifted from the band's forthcoming self-titled album. Directed by Troy Carlton at Crane House Film, the sincere, fuzzed out '90s guitar-pop of the album closer "Beach Song" lends itself to the wistful, nostalgic nature of the music video and will please fans of rock greats such as Guided By Voices and The Lemonheads. According to songwriter Gandhar Savur, the song is about "working things out mentally ... on the beach," and the video playfully captures this process with a heartfelt performance by actress Eimanne Zein.

Watch the music video for "Beach Song" on The Big Takeover HERE and YouTube HERE:

Out on Friday, September 6, Scoville Unit (pre-order), the band's third proper studio album, is the refined sound of a mature band whose youthful energy is tempered by a simultaneous awareness of their adulthood throughout its 13 tracks. Scoville Unit shimmers with an excited energy that reveals just how passionate four guys can be about making music. And what they've created here is a significant record that coolly and masterfully recalls a different time in music, one before the distractions of social media created an increasingly disposable culture, when what mattered most was a great melody and a meaningful song. It's the perfect blend of catchy punk rock and infectious power-pop, plus the occasional tender almost-ballad.

The brainchild of singer/guitarist Gandhar Savur, the songs of Scoville Unit were largely written alone - minus the two cover versions - and the recordings were brought to life by his band and the extended musical family that surrounds him, in typical Scoville Unit fashion. The configuration of the band changes a bit from album-to-album but it's the same collective of people that go way back, and have developed serious roots together. That shared history comes through in the recordings as well as in the band's explosive live performances.

Another person who largely influenced the writing of the record was Greg Gonzales of Cigarettes After Sex, who provided invaluable guidance and helped shape the album into what it eventually became. From the first song to literally the final touches of pre-production, Gonzales was along for the entire journey and helped Savur navigate the process of writing this album.

"This was a time when, outside of band members, nobody else really knew that I was spending every free moment writing an album," Savur said. "It was basically a secret I was keeping until the thing was done. I leaned on Greg through that entire process, and I'm lucky because he is a brilliant songwriter, and our back-and-forths inspired me to push myself ever harder in writing, and work to create something meaningful."

This album may have started as a secret, but now that secret is out. That's a very good thing. Scoville Unit is not just an inspiring record in its own right but a testament to the power of this particular group of friends. They acted off of an urge to make the greatest album they could and, convening at that exact right moment, allowed lightning to strike. The result is a remarkable album that skillfully combines its past history with who they are now, and it deserves to be heard.

Whether it's the jittery romanticism of infatuation-themed "Song Without A Name," the rambunctious, anthemic melancholy of "Back Of My Mind," or the delightfully fuzzy existential jangle of "Weight Of Misunderstanding," there's a purity to this new batch of songs - a rush of real emotion that's buoyed by a youthful exuberance. Elsewhere, with the dingy CBGBs-esque punkness of "Stuck In," the lighthearted teenage festival rock of "Sidewalk," and the wistful, classic sincerity of album closer "Beach Song," Scoville Unit manages to hit endless corners of youthful punk and indie-pop energy, but with a style that is mature, commanding, and distinctly their own.

"First and foremost, we made this record for ourselves," Savur said of the entire process. "But if it resonates with a few music fans along the way, then our mission is accomplished."

Scoville Unit will be making the following appearances during August and September. Dates below with more to be added soon.

AUGUST
03 - Philadelphia, PA - Connie's Ric Rac

SEPTEMBER
06 - Trenton, NJ - Mill Hill (NJ Album Release Show)
13 - New York, NY - Pianos (NYC Album Release Show w/ Earnhardt, Dentist)
20 - Fair Lawn, NJ - Stosh's

Photo: Valentina Isleib

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