NE-YO Helps Pampers & March of Dimes Share Inspiring Call-To-Action on Amazon's Prime Day

Pampers, the #1 selling diaper worldwide, has enlisted Grammy Award winning recording artist and father of three, NE-YO, to help support what may be considered the most meaningful deal of the day: Sign up for a new Pampers subscription on Amazon Prime Day and Pampers will donate $10 to the March of Dimes to support families with babies in the NICU. Together we can reach our goal of welcoming home 10,000 babies.1

"My youngest daughter was born prematurely, and I am so thankful for the high level of support my family received from the hospital staff," says NE-YO. "That is why I am thrilled to team up with Pampers in support of the March of Dimes, so that other families can receive an exceptional level of care when they need it the most."

To inspire, share and surprise shoppers this Prime Day, Pampers will host an hours long Facebook live event reminiscent of telethons of the past. Beginning at 6 a.m. PDT / 9 a.m. EDT on Tuesday, July 11 at Facebook.com/Pampers, viewers will see deal advice, parenting tips, heartwarming stories, and learn more about the March of Dimes. Viewers will also be able to interact in real-time with their favorite social media stars and special guest, NE-YO, who will join Pampers on-air to share his personal story and experience being the father of a preemie baby.

Every day moms and babies benefit from March of Dimes' lifesaving research, education, vaccines, breakthroughs and programs to fight birth defects, premature birth and infant loss. The March of Dimes developed NICU Family Support in nearly 120 hospitals nationwide to provide information, expert advice, tools, and comfort for families with a sick or premature baby in the newborn intensive care unit (NICU.) NICU Family Support specialists work with families and hospital staff so that they can prepare to welcome baby home.

"For nearly 80 years, the March of Dimes has been working to ensure that every baby has a fighting chance," said Stacey D. Stewart, President of the March of Dimes. "We are thrilled to be partnering with Pampers to bring a whole new meaning to saving on Prime Day. Saving means supporting the March of Dimes, moms and babies through NICU support, groundbreaking research and advocacy to give all babies a healthy start in life, and today we do that together."

"Pampers is a brand rooted in caring for the happy, healthy development of babies, so it was natural for us to want to help parents find more meaning in their Prime Day purchases. We're honored to partner with March of Dimes and excited to enable moms and dads everywhere to join us in helping to support families with babies in the NICU," said Andrea Zahumensky, North America Baby Care Brand Director.

Amazon Subscribe & Save is not only a deal to save money, but also time, so parents can spend more of their day with their little ones and less worrying about stocking up on an essential baby item. With Amazon Subscribe & Save, parents can enjoy free standard shipping, and the convenience of regularly scheduled deliveries of the products that they want and need, like Pampers. To learn more about Pampers partnership with the March of Dimes and the benefits of Amazon Subscribe & Save, visit the customized Pampers Subscribe & Save page.

About Pampers For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.

About Procter & Gamble P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About March of Dimes March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit peristats.org. You can also find us on Facebook or follow us on Instagram and Twitter.

1 Donations will be made for new Pampers subscriptions on Amazon Prime Day and are capped at $160,000

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