The almost four-decade-old block party turned mini-music festival Molestice touched down again on the 100 block of Philadelphia's North Mole Street.
Mole Street, also the name of the digital and experiential marketing agency behind the event, announced that the festival drew over 2,500 people, a 25 percent attendance increase from 2017, and a 65 percent increase from 2016.
"It's a tremendous feeling to see the continued growth of this annual festival and cultural gathering," said Brendan Walsh, principal at Mole Street. "Our goal for the next three to five years is to grow Molestice into a citywide celebration. We want to see Molestice become what Jazz Fest is to New Orleans-taking over the city with a celebration of music, culture and camaraderie."
Added Brian LaPann, principal at Mole Street and a Molestice performer in 2018: "We acquired a stellar music lineup this year by booking some of our favorite performers from our Mole Street Artists roster, such as The Sermon!, nationally touring Philadelphia-based acts like Mutlu and Worldtown, and of course our headliner Nicole Atkins. This year, I was grateful to celebrate Mole Street's 4th year organizing the festival and was fortunate enough to get on stage to mark the debut of my own album, Living in Grace."
In celebration of the summer solstice, the free festival-held annually on quirky Mole Street stretching from the deep south all the way to North Philly-featured eight artists and food and drinks by local staples such as Dogfishead, Poi Dog and Grilly Cheese, among many others.
This year's Molestice was brought to life by Mole Street's valued partners and sponsors, including Capital One, Red Bull, Magee Rehabilitation Hospital, Go Fox, J. Werner Production, Fergie's Pub, OPS Security Group and Philip Gabriel Photography.
You can find highlights from Molestice 2018 on Twitter, Facebook, and Instagram.
To get involved with Molestice as a vendor, sponsor or partner, please email info(at)molestreet.com.
About Mole Street
Mole Street is an experiential and digital marketing agency obsessed with enhancing your identity through live events and strong digital presence. It believes that unforgettable interactive experiences are replacing traditional advertising, so it specializes in producing top-quality marketing activations in person and online to generate qualified leads and leave a positive, lasting impression on your target consumer.
About Mole Street Artists
Mole Street Artists was founded in 2011 by Philadelphia-based musicians Brian LaPann and Brendan Walsh. Regular attendees at some of Philadelphia's most premier events, the duo saw an area of opportunity to raise the bar on the level of live entertainment in the region. It became clear that there was a desperate need for an updated and more authentic musical experience-no more DJs shoved in the corner or goofballs on the microphone.
Now serving clients on a national scale, Mole Street Artists is expanding into New York; Washington D.C.; and Los Angeles. Its services include booking weddings, corporate events, hotels and hospitality, private parties, and nonprofits, and its focus is on private event space. Its team of planners, booking agents and production coordinators takes care of all the administration and logistics so that the music speaks for itself and that the client experience before, during and after the event is exceptional.
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