Moira McCarthy Named Position Music's Senior Director Of Creative

Wendy Griffiths, EVP of Synch and Creative Marketing for Position Music announced today the appointment of Moira McCarthy to the role of Senior Director of Creative, Advertising and Marketing for the company.

In her new position, McCarthy is responsible for overseeing creative across advertising and marketing. Since joining the company, Moira has secured synch placements with Samsung, Google, Ralph Lauren, Jeep and McDonalds. Moira's ten-year background in both music and advertising production brings a unique perspective to the intricacies of the creative placement process.

Prior to joining Position Music, McCarthy was Director of Marketing and Business Development at both Grupo Spiro and The Napoleon Group and was Manager of Music Licensing at Audio Network. At her last stop, McCarthy formed the U.S. advertising business for the company and played a key role in a Volvo social media campaign that took home the 2015 Cannes Lions Grand Prix for Volvo and Grey Worldwide. She also sits on the Board of Directors of Women In Music, acting as Events Co-Chair.

In making the announcement, Wendy Griffiths states: "I am excited to have Moira join us as Senior Director of Creative and welcome her vast knowledge and experience in advertising, brand licensing and creative to help us further placement of our artists with brands."

Adds McCarthy: "I am thrilled to be working with Tyler Bacon, Wendy Griffiths, and the entire Position Music team. Tyler's vision for a truly modern music company not only breaks the traditional mold but also empowers artists in a changing industry landscape. I'm incredibly excited to be part of the company's continued development."

Position Music is an independent publisher, record label and management firm, redefining what it means to be a music company. Established in 1999 and still led by its visionary founder Tyler Bacon, today Position boasts a multinational presence, expanding Los Angeles headquarters, and a continually growing staff. Experts in music licensing and synchronization, the company is helping shape a new era in the industry.

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