Mima Good Releases Music Video for 'My Demon'

Mima Good has announced that the video for album standout "My Demon" from her Good Girl EP has premiered at Glide.

Mima Good the pseudonym of NYC-based songwriter Raechel Rosen. Good's sound and aesthetic espouses a contemporary pop sensibility combined with a dark atmosphere of synths, organs & guitars. What sets it apart are Rosen's masterful vocals, full of soul and dipped in sadness, that soften the sharpness of the synthetic sound and offer it a classic, almost bluesy air. She began the project three years ago, an attempt to reclaim her relationship to creating music from the abusive boys she began it with.

Watch the video!

The Good Girl EP articulates the healing process from a tumultuous relationship with a former bandmate, an auditory storytelling of Rosen's journey from attachment to abuse to self-liberation. But more generally, Rosen processes a confusing relationship with her own femininity, in a culture that tells girls to be "good," even when the men around them behave badly.

"'My Demon' is about attachment to trauma: the obsession I have felt towards this pain, the sexy desire for revenge... what it means to be haunted and to haunt in return. If I let go of my demon, am I letting go of my identity?" asks Good. "Through the song and video, I acknowledge the demon's hold on me and burn the ties.

The video was directed and edited by Alexandra "Ace" McColl over a 2-year period in New York City and New Orleans. Water appears in many forms throughout the video, representing years of soaking in painful memories. Fire acts as its opponent, burning the remains. And the projections quite literally project past relationships into the present.

The Good Girl EP is a soundtrack for our present cultural moment, as women begin to loudly speak their truths about the abuses they have survived. It captures the eternal pain of first heartbreak, the deep sting of unrequited love, and the lifelong work of unlearning sexual trauma and replacing self-hate with love.