Metallica Partners with Starbucks and Spotify for 'Give Good' Campaign
By: Emily Bruno Nov. 28, 2017
In February of this year, Metallica announced the formation of their All Within My Hands Foundation, which is dedicated to assisting and enriching the lives of the members of the communities by supporting workforce education, the fight against hunger, and other critical local services. Today, the band has launched the website, www.allwithinmyhands.orgto keep fans up to date on the foundation, new activities, and the specific causes being supported. Fans can sign up for the e-mail list HERE to receive updates.
To celebrate the launch of the new website, as part of their "Give Good" campaign Starbucks and Spotify are donating $1 million to be divided between All Within My Hands, Chance The Rapper's Social Works, and Lady Gaga's Born This Way Foundation. To commemorate the partnerships, starting today (Tuesday, November 28th) limited edition gift cards featuring each artist will be available at 8,000 Starbucks stores throughout the U.S. while supplies last. Visit www.Starbucks.com to find your closest Starbucks store with available gift cards.
Metallica have long taken pride in giving back to their community and have played at many benefit concerts over the years, including the Bridge School Benefit Concerts (appearing three times), the MusiCares MAP Fund benefit concerts, Live Earth, Global Citizen, and most recently Band Together Bay Area. The band has donated proceeds from ticket sales and album releases to various charitable organizations, including Fondation de France's Give For France and Gilda's Club NYC. Additionally, Metallica has met extensively with Make-A-Wish participants and supported local food banks around the world. Lastly, the band launched a partnership with Crowdrise encouraging fans to donate through their site for the chance to win tickets, meet & greets, access to pre-show parties and snake pit passes, and more.
ABOUT METALLICA: Metallica was formed in 1981 by drummer Lars Ulrich and guitarist and vocalist James Hetfield and has become one of the most influential and commercially successful rock bands in history, having sold 110 million albums worldwide while playing to millions of fans on literally all seven continents. They have scored several multi-platinum albums, including 1991's Metallica (commonly referred to as The Black Album), with sales of nearly 17 million copies in the United States alone, making it the best-selling album in the history of Soundscan. Metallica has also garnered numerous awards and accolades, including nine Grammy Awards, two American Music Awards, and multiple MTV Video Music Awards, and were inducted into the Rock and Roll Hall of Fame and Museum in 2009. In December 2013, Metallica made history when they performed a rare concert in Antarctica, becoming the first act to ever play all seven continents all within a year, and earning themselves a spot in the Guinness Book of World Records. Metallica's latest album Hardwired...To Self Destruct was released on November 18, 2016 on Metallica's own Blackened Recordings record label and debuted at No. 1 around the world, selling over 800,000 copies worldwide in its first week. Metallica recently wrapped the North American leg of its WorldWired tour and will continue with the European leg in early 2018.
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