Lunice Shares 'O.N.O.' Apple MuSic Video, 'CCCLX' Out Now on Luckyme

We are proud to present the video for "O.N.O" by Lunice - the first in a series of exclusive music videos by LuckyMe for Apple Music. Directed by Peter Marsden (LuckyMe), the film is a study of semiotics in black film and rap videos: rooms marked roughly on the black floor along an empty corridor denote online video players in the mind, each room playing and pausing as the viewer passes through. Back in 2008, when we first found his videos online, a young Lunice takes a prop from each of his influences and begins to record dance routines in the bedroom in his mom's house in the suburbs of south Montreal. The film speaks to the equal standing of music video alongside unofficial content online: fan videos can bypass official videos and expensive, invested TV shows and film are forced to live alongside dance videos made in one's own bedroom for free.

The song "O.N.O" is a club record and the most banging instrumental from Lunice's debut album CCCLX: a record created from the cinematic DNA of modern rap. By cutting seminal rap music video looks to a track this electronic, we see how diverse the primary genre of hip hop is in 2017. A term that constantly evolves and innovates.

This film was directed by Peter Marsden from the in-house team at LuckyMe. The film is the first in a series of films for Apple dubbed 'EXPO' - a celebration of their fullest year to date. The series sees support from Apple to realise their most ambitious self-directed films to date for a range of artists on the label. In 2017 LuckyMe have released music from Lunice, Jacques Greene, Suicideyear, Sam O.B. CID RIM & Sevendeaths - with new Baauer, new S-Type and more still to drop before 2018

Watch Trailer

http://youtu.be/MIrMrkkJUPE

Watch Full Film

http://smarturl.it/expo01

Purchase CCCLX Here

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