LiveXLive Expands Into Country, Adding Country 500 To Music Festival Livestreaming Lineup

LiveXLive Media, Inc. (LIVX) ("LiveXLive"), a global digital media company focused on live entertainment, partnered with Country 500, a country music festival on the grounds of the world-famous Daytona International Speedway, in a multiyear agreement brokered by AEG Global Partnerships. The partnership names LiveXLive the festival's official livestreaming and video-on-demand (VOD) partner. Country 500 takes place Memorial Day weekend, May 25-27, and features some of the top names in country music, including Toby Keith, Chris Stapleton, Dierks Bentley, Sugarland, and more. This is LiveXLive's first livestream of a country music festival and builds on its livestreaming festival slate, which includes Bumbershoot, Seattle; Rock in Rio, Rio de Janeiro; and Outside Lands Music and Arts Festival, San Francisco; among others.

"Expanding into the country music scene is a natural extension for LiveXLive and adds to our growing festival lineup," said Rob Ellin, CEO and chairman of LiveXLive. "Country 500 hosts some of the biggest names in the genre, and we can't wait to share the performances from this festival to fans across the globe."

During Country 500, LiveXLive's industry-leading production and content teams will exclusively film set performances across stages from some of the most popular country performers today. LiveXLive will also produce both the livestream(s) and original behind-the-scenes content, including artist interviews and other festival exclusives, offering fans around the world an immersive viewing experience of Country 500 from nearly any connected screen.

Daytona International Speedway President Chip Wile said, "We are thrilled to be working with LiveXLive this year to bring the experience and excitement of Country 500 beyond the festival grounds."

This partnership is the latest in a series of recent livestreaming announcements for LiveXLive, underscoring the desire for world-class music events to drive live digital audiences and viral views for their festival or concert. In addition to the traditional livestream format, LiveXLive will also have integrations with its LiveXLive Influencer division, creating an interactive space for fans to participate in live chats, polling and contests throughout the festival via www.livexlive.com. Fans will also be able to access the live audio and video streams as well as all LiveXLive original content from the festival through the LiveXLive website, certain LiveXLive owned channels and apps as well as select third party affiliations. In addition, the audio will be available through music streaming and personalized radio subscription service, Slacker Radio.

About LiveXLive Media
LiveXLive Media, Inc. (LIVX)is a global digital media company dedicated to music and live entertainment. The company operates one of the only video streaming services for live music and original music-related content, LiveXLive, which creates a social, community-oriented experience for music lovers. The LiveXLive platform, and app, deliver premium live-streamed and on-demand video content from some of the world's top music festivals and concerts, including Rock in Rio, Outside Lands Music and Arts Festival, Hangout Music Festival, and more, with featured live performances from world-renowned artists such as Rihanna, Katy Perry, Radiohead, Chance The Rapper, Bruce Springsteen, Maroon 5 and Major Lazer. Alongside the many live-streamed music events, LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. LiveXLive Media is headquartered in Beverly Hills, CA, and its business also includes social influencer network, LiveXLive Influencers and internet radio service Slacker Radio (www.slacker.com). For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.

About Country 500
Also called "The Great American Music Fest at Daytona," the Country 500 festival features the biggest stars in country music spread over three days and nights, programmed on multiple performance stagesspecially designed and built for the festival. Country 500 takes place on the infield of the world-famous Daytona International Speedway, a mega-music festival inside the hallowed grounds of one of the most iconic motorsports venues in America. Just as it is for the great races at the Speedway, Country 500 allows fans to actually camp out in the infield, literally inside the festival. A full-range of camping opportunities is available for virtually any budget, from pitching a tent to deluxe RV locations. Fans at the festival also have the opportunity to get up close and personal with some of their favorite country stars at artist meet-and-greets located in the garages. Numerous other featuresa select festival menu sold from food booths and food trucks; carnival rides; arcade games; cooling water elements; country-and-western merchandise; and morewill all be a part of the festival, as Country 500 transforms racing's greatest venue into a festival-goer's dream.

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