History-making multiplatinum superstar Lil Pump shares a new song and blockbuster music video entitled "Racks on Racks." Get it HERE.
This morning, the World Record premiere of "Racks on Racks" was presented by Zane Lowe on Beats 1 with an exclusive interview, check it out on Apple Music now. The song heralds the arrival of his anxiously awaited full-length debut and one of the year's most anticipated albums, Harverd Dropout, coming February 22 via Tha Lights Global/Warner Bros. Records.
Once again, "Racks on Racks" explodes out of the gate with all of the uncontainable energy, wild charisma and chantable hooks Pump remains synonymous with. Over lively bass-heavy production, he switches up his flows from kinetic verses into a resoundingly catchy chorus. To accompany this anthem, Pump also uncovered an equally explosive music video this morning directed by BRTHR. In the desert-set clip, he turns up flanked by a Mad Max: Fury Road-style tribe of vixens wielding flame cannons and a whole lot of fire. To top it all off, a monster truck rolls by, elevating the video to another level altogether.
Watch it HERE.
Following up "Butterfly Doors," which already eclipsed 49 million views for its music video and 23 million streams in under a month, "Racks on Racks" perfectly sets the stage for Harverd Dropout.
Continuing to make headlines, Pump just received a "Best New Hip-Hop Artist" nomination at the 2019 iHeartRadio Music Awards. The ceremony, held at the Microsoft Theater in Downtown Los Angeles, airs March 14 on FOX at 8pm. Be sure to tune in!
Get ready for Harverd Dropout.
"ESSKEETIT!!!!!!"
Signature colorful dreads flailing, ominous ink on display, and superhero-sized charisma in plentiful supply, Lil Pump (born August 17, 2000) tore through hip-hop like a tornado, amassing over 2 billion audio and video streams and counting. Lil Pump's breakout hit "Gucci Gang" is a RIAA 4x platinum smash that topped singles charts across North America and Europe, streaming to #2 on the US Spotify Chart and #12 on the Global Chart, while garnering over 857 million combined YouTube views for its climactic, larger-than-life video. In 2018, Lil Pump's "Esskeetit" music video racked up 364 million YouTube views and closed out the year achieving the biggest-ever global debut for a hip-hop video on YouTube for "I Love It"-his collaboration with Kanye West. After surpassing 76 million views in under a week, it eclipsed 392 million global views and counting. The groundbreaking video- co-directed by West and executively-produced by Spike Jonze- went viral, spawning an #ILoveItChallenge on social media, memes from celebrities like Ellen Degeneres, and a hilarious spoof from The Late Late Show's James Corden. What's more, Pump made headlines with stellar performances on The Tonight Show Starring Jimmy Fallon and BET's 2018 Hip-Hop Awards. Meanwhile, Billboard touted him in its coveted "21 Under 21" feature.
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