Life is Beautiful Festival Announces Official Lineup

Life is Beautiful (L.I.B.) Festival announces the lineup for the inaugural festival taking place Saturday, October 26 th and Sunday, October 27 th, 2013. With more than 50 musical acts, 60 chefs and restaurants, special performances by Cirque du Soleil and other theatrical productions, world renowned artists and over 25 noted speakers, L.I.B expects to attract tens of thousands of people to Downtown Las Vegas.

"Inspired by our community and a collective desire to positively impact our city, Life is Beautiful Festival is designed to showcase the very best in music, food, art and learning," stated Rehan Choudhry, CEO of Aurelian Marketing Group the promoter of the festival. "It is an honor to able to bring this unprecedented talent lineup into 15 city blocks of historic Downtown Las Vegas, creating a truly one-of-a-kind festival experience."

Music is Beautiful
Over the course of the two days, the festival will feature an eclectic lineup of over 50 internationally established and emerging bands on four stages and several indoor venues. The lineup features:

The Killers, Kings of Leon, Beck, Imagine Dragons, Pretty Lights, Empire of the Sun, Passion Pit, Jurassic 5, Childish Gambino, STS9, Purity Ring, Big Gigantic, Portugal. The Man, Earl Sweatshirt, Danny Brown, Dawes, Andrew McMahon, The Joy Formidable, Charli XCX, Living Colour, Allen Stone, HAIM, Youngblood Hawke, twenty one pilots, ZZ Ward, Poolside, Family of the Year, Robert DeLong, Wallpaper., Five Knives, Capital Cities, Cayucas, Cosmic Suckerpunch, Knocked Up Kids, and many more.

Food is Beautiful
Life is Beautiful Festival's culinary advisory board of 12 top chefs helped shape the creative direction of the full-scale food festival portion of L.I.B. The food festival will feature demonstrations, culinary affairs, intimate meals, a beer, wine and spirits garden and a large-scale Moroccan-style bazaar with stations manned by more than 60 chefs, mixologists and wine-makers. The design of the food and wine program will allow attendees the opportunity to engage these talented chefs up close and gain insight into their creative process in the kitchen and beyond. The chef lineup features:

Bruce Bromberg and Eric Bromberg, Scott Conant, Jonathan Waxman, Hubert Keller, Cat Cora, Michael Mina, Chris Cosentino, Rick Moonen, Kim Canteenwalla, Jet Tila, Donald Link, Tom Colicchio, Michael Symon, Aaron Sanchez, David Burke, Charlie Palmer, Mary Sue Milliken, Susan Feniger, Paul Bartolotta, David Myers, Todd English, Kerry Simon, Carla Pellegrino, Andre Rochat, Sven Mede, Marcel Vigneron, Mike Minor, Megan Romano, Elias Cairo, Josh Graves, Jason Tuley, Rebecca Wilcomb, Ben Hammond, Grant MacPherson, Michael Kornick, Natalie Young, Dan Coughlin, Sean Kinosa, Massimiliano Campanari, Carlos Buscaglia, Vinod Ahuja, Manuel Hinojosa and others to be announced.

Art is Beautiful
Art is Beautiful is an urban-inspired art festival for a whole new generation of entertainment enthusiasts. By eliminating the velvet ropes, Art is Beautiful will allow festival goers to actively engage with critically-acclaimed artists from around the globe and from within Downtown Las Vegas' progressive art scene. Programming will include street art, installations, murals and performance art. In addition, the festival will feature theatrical performances presented by a wide range of theater groups. At this year's festival, Cirque du Soleil will present an act from the highly anticipated and brand new immersive musical experience, Michael Jackson ONE, on the main festival stage, and, in addition there will be six unique performances from other resident Cirque du Soleil productions of Las Vegas.

Learning is Beautiful
Learning is Beautiful, the festival's speaker series, aims to inspire festival goers to expand their perspective on what is possible when you simply choose to "do what you love." Critically acclaimed and diverse speakers will share their road to success while highlighting the obstacles and pitfalls they experienced along the way. Over two days, more than 25 speakers will be showcased in keynote and quick-format speeches, panel discussions and workshops.

Tickets for the 2013 Life is Beautiful Festival will be available on June 7 th at 10 am PDT for purchase at www.lifeisbeautifulfestival.com. Specially priced tickets are available in limited quantities on a first-come-first-serve basis.

General Admission Tickets:

• Early Bird Two-Day GA - $99.50
• Advance Two-Day GA - $119.50
• Special Two-Day GA - $139.50
• Regular Two-Day GA - $159.50

VIP Tickets:

• 2- DAY VIP Ticket: $349.50

VIP tickets include the following:

• Exclusive VIP lounge with shade, lounge seating, activities and more
• Viewing Areas at Main Stages
• VIP restroom facilities
• Access to special VIP food concessions
• Access to special VIP beer, wine and spirits concessions
• Commemorative Poster and more!

Life is Beautiful Sponsors
Sponsors of the inaugural Life is Beautiful Festival include Wirtz Beverage Group, Heineken, Zappos, Cirque du Soleil, Las Vegas Review Journal, Red Bull, Esquire, Whole Foods Market, Caesars Entertainment, and many more. *Sponsors listed are current as of release date.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Visit www.lifeisbeautifulfestival.com and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at Facebook.com/LIBFestival and Twitter.com/LifeIsBeautiful.

Link to lineup announcement video: https://www.youtube.com/watch?v=AF4f3l4a4_A

ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com

ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as "Promoter of the Year" in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.

ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com

SOURCE Aurelian Marketing Group

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