It is announced today by Mitch Schneider, President of MSO PR (The Mitch Schneider Organization), that Vice President LIBBY COFFEY has been promoted to Senior Vice President at the company which has offices in Los Angeles and Nashville. In her new position, COFFEY will continue to work alongside Schneider, Executive Vice President Marcee Rondan and Senior Vice President Alexandra Greenberg, and will keep building the forward-thinking inroads that are shaping the company's future.
Since joining MSO PR, COFFEY has handled the press campaigns for top names in music and has broadened the company's entertainment, TV, film, events and brands roster. By working with a diverse range of artists in rock, pop, country and electro, as well as Fortune 10 to 500 ventures including a TV network, music and lifestyle divisions for an energy drink company, music documentary films, award shows and major charity events, tours and festivals, she's been an integral part of top campaigns for the company.
"I'm thrilled to announce Libby's well-deserved promotion to Senior Vice President," says Schneider. "As part of her evolution at MSO, Libby keeps expanding with a roster that is plugged into both the music and entertainment/pop culture worlds, taking MSO to exciting new places with new clients and different kinds of media. Her devotion and commitment to both MSO and its clients are unquestionable." Schneider adds: "You can always feel Libby's passion in the office when hearing new music by a client or digging deep into a new pop culture campaign, and then immersing herself onsite with both the clients and media in locations as faraway as Japan, where she recently spearheaded a very successful press junket for X Japan."
"I've learned so much at MSO and have the autonomy to explore new ideas," says Libby Coffey. "I feel it has never been a more inspiring time in entertainment than it is right now and I'm excited to continue working alongside Mitch and the MSO team to do great work for our artists and clients. What a ride it has been and an adventure it continues to be."
COFFEY graduated from Regis University in Denver, CO with a Bachelor of Arts degree, majoring in English with a minor in Sociology.
Current and previous entertainment and music clients represented by her include: John Lydon, Public Image Ltd (PiL), the Sex Pistols, Donovan, Timothy B. Schmit, Slash and his solo band Slash, Featuring
Myles Kennedy and the Conspirators,
X Japan and Yoshiki, Allman Brothers Band, 311, Sully Erna, Erasure, Motley Crue, Gary Numan, A Perfect Circle, Pennywise, The Vandals, Red Fang, The Darkness,
Miranda Lee Richards and many more. COFFEY executes forward-thinking, publicity, marketing and strategy for top brands including Monster Energy Drink (music-all genres, tours, sports and women's lifestyle divisions), as well as AT&T's AUDIENCE Network, DIRECTV and DIRECTVNOW in both music and feature TV programming for the network. Music/film campaigns include Amazing Journey: The Story of
The Who (documentary) and the recent release of We Are X a documentary film) on
X Japan which received strong critical acclaim and success after playing at the
Sundance Film
Festival and SXSW Film Festival, amongst others. COFFEY has overseen tour and festival PR campaigns for Vans Warped Tour, First City Festival, Knotfest, Lost Highway, Riot Fest, Culture Collide and others as well as promoting high-profile charity events and awards shows including: Adopt The Arts, Greatest Hits: Photography Retrospective, Rhonda's Kiss, Classic Rock Awards Show,
Revolver Golden Gods Awards and GRAMMY
Amplifier program as well as
The Record Parlour venue in Hollywood and much more.
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