The buzzing and critically acclaimed Swedish R&B singer and rapper LE SINNER released a new music video for "Bad Habit" today, November 28. The seductive single features one of the UK's most promising producers salute and was recently featured on Beat 1 with Ebro, VIBE and Mass Appeal. Shot in Sweden, the music video is directed by label mate Rebstar who captures the charged up love/hate relationship between LE SINNER and his muse. The Hitchcockesque stylings carry over from the album as the video oozes the love and deceit that's at the heart of the project.
"Bad Habit" is the next single off of LE SINNER's highly regarded debut album A Perfect Murder, following previous singles "Long Long Time" and the smash hit "Paris." Enjoying far reaching streaming success, LE SINNER cracked over three million streams on Spotify and is continuing to climb upward. "Bad Habit" furthers his signature style, mixing ominous dread with smooth seduction.
The ambitious debut project
A Perfect Murder was released via Today Is Vintage and marks the fulfillment of the potential that LE SINNER promised when he first arrived stateside with the hit lead single "Paris." Through the album's six tracks, LE SINNER weaves a psychological thriller filled with lust, deception, and murder. The album threads an impressive balance between classic crime pulp fiction and modern hip hop production, crafting a project that's wholly original and not seen in contemporary pop.
VIDEO LINK:
SPOTIFY URI: spotify:album:3VvhkepttduCcd5xluuBT8
ABOUT LE SINNER:
The 20-year-old first cast a spell on listeners everywhere with his breakout single "Paris." Not only did it crack 3 million streams, but it also soared to #1 on the Spotify US Viral Chart and #21 on the Global Viral Chart. Part of what Mass Appeal calls "The Swedish invasion," LE SINNER has already been co-signed by tastemakers such as Ebro, DJ Snake, Boi-1da, and more while RapCaviar curator Tuma Basa also jumped on board early. It's just the beginning for LE SINNER...
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