Kwaye Debuts New Single 'Cool Kids' Via The Fader

Today, Zimbabwe-born, London-raised, and Los Angeles-based singer, songwriter, multi-instrumentalist, and globe-trotting alternative R&B disruptor Kwaye [pronunciation Qu-ay] premieres the music video for his debut single "Cool Kids" on The Fader. The song is available now via Mind of a Genius/Warner Bros. Records. The Fader went on to praise the track writing, "While the tableaux he creates are stunning, the real hook that will keep you hitting replay is the summery, 1980s flavor of his catchy synth-pop."

A musical collage of house synthesizers, funky rhythms, and soulful vocals, "Cool Kids" introduces Kwaye's signature style and lays the groundwork for the release of additional songs coming throughout the Spring.

Mind of a Genius recently signed this dynamic talent following a chance encounter. The 22-year-old had moved to the States, pursuing a dual major at UCLA in African American studies and the music industry. One night, he hopped in an Uber whose driver happened to be a former A&R executive. Kwaye played "Cool Kids" in the car, and the driver decided to share it with Mind Of A Genius label founder David Dann. A deal followed, making him the company's very first UK signing. You never know who you'll meet in an Uber!

As a child, Kwaye developed an encyclopedic musical taste, devouring everything from Zimbabwean traditional songs to D'Angelo, John Legend, Thundercat, Tracy Chapman, and The Eagles. He taught himself viola, saxophone, and guitar and cut his teeth playing open mic nights in London and in the famed West End. His personal fashion mirrors the melting pot at the heart of his music, merging bright Zimbabwe-style colors and London refinement.

Kwaye arrives as a new global voice in 2017 with the power to shake things up. Be on the lookout for more.

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