Julien's Auctions Announces THE BEATLES AT HARD ROCK CAFE

Julien's Auctions, the world record-breaking auction house to the stars, has announced THE BEATLES AT HARD ROCK CAFE, to take place on the 50th anniversary of the Fab Four's historic breakup on Friday, April 10 live in the heart of Times Square at Hard Rock Cafe ® New York and online at juliensauctions.com.

Julien's Auctions will present nearly 300 Beatles items featuring some never-before-seen memorabilia, guitars and instruments, autographed items, rare vinyl, obscure licensed material and other rare and collectible artifacts.

One of the headlines of the annual Beatlemania auction extravaganza is the rare and original stage from the first Beatles performance. The band performed on this stage at Lathom Hall in Liverpool, England on May 14, 1960 for one night only as The Silver Beats (their original band name) in their first advertised concert booked by Liverpool promoter Brian Kelly. The stage, steeped in Beatles legend, was also the scene of the infamous fight involving original bass player Stu Sutcliffe, which some claim led to his death sixteen months later due to head injuries received during this fight. John Lennon also broke a finger in the scuffle while coming to the aid of his friend. The group, whose name became The Silver Beetles and then finally as The Beatles, would play at Lathom Hall on ten more occasions. Their final performance at Lathom Hall was on February 25, 1961, George Harrison's 18th Birthday. The stage (shown right), measuring 19 feet 8 inches x 9 feet 10 inches, from the hall built in 1884, has been meticulously removed and numbered so that it could easily be reassembled in the future. The stage's original wood planks have remained untouched with their Victorian era nails still anchored in the floor joists and is accompanied by a letter from Brian Corrigan, who purchased Lathom Hall in 1989 and reopened it as a throwback bar for fans of Merseybeat, the 1960s popular UK Rock 'N' Roll music genre. The estimate for this historic piece is $10,000-$20,000.

"This stage of the Fab Four's first performance is not only one of the most extraordinary artifacts ever to come to market from Beatles history, but all of music history," said Martin Nolan, Executive Director of Julien's Auctions. "We're thrilled to offer this remarkable and unique piece that set the stage for the auspicious start of the greatest Rock 'N' Roll band of all time as well as these other incredible and significant items that celebrate the magic of Beatlemania."

Highlights include Paul McCartney's handwritten lyrics to the 1968 Beatles' classic "Hey Jude" (estimate: $160,000-$180,000), used in studio for its recording at Trident Studios, London in July 1968 (shown left); a Spalding baseball signed by John Lennon, Paul McCartney, George Harrison, and Ringo Starr from The Beatles final U.S. concert in San Francisco's Candlestick Park, which was demolished in 2015 (estimate: $80,000-$100,000); an original shooting script page with drawings, notes, and ideas handwritten by Paul McCartney regarding the filming of the music video (directed by McCartney and shot in November 1967) for The Beatles song "Hello, Goodbye" (estimate: $70,000-$90,000); John Lennon and Yoko Ono's "BAGISM" drawing, featured in the couple's 1969 Bed in Peace documentary as part of their demonstration against the Vietnam War (estimate: $80,000-$100,000); a pair of vintage camel beige wide-cut corduroy trousers worn by John Lennon (shown below right) on the Magical Mystery Tour in the 1960s (estimate: $20,000 -$30,000); a pen on paper caricature drawing of a three legged pirate created by John Lennon for his 1963 book, In His Own Write, which contained a story about a pirate named Large John and his small friend Jack Hawkins, who search an island for buried treasure (estimate: $20,000-$30,000); a floor standing brass ashtray used by Ringo Starr who requested to have it at the band's Abbey Road recordings in the 1960s (estimate: $6,000-$8,000) and more.

Julien's Auctions has broken world records with the sale of Beatles memorabilia including John Lennon's acoustic guitar which sold for a record $2.4 million, Ringo Starr's Ludwig Drum Kit which sold for a record $2.2 million, The Ludwig Beatles Ed Sullivan Show Drumhead which sold for a record price of $2.1 million and The Beatles White Album owned by Ringo Starr sold for $790,000.

JULIEN'S AUCTIONS PUBLIC EXHIBITION & LIVE AUCTION LOCATION

Hard Rock Cafe ® New York
1501 Broadway-Times Square
New York, NY 10036

JULIEN'S AUCTIONS NEW YORK PUBLIC EXHIBITION

Tuesday, April 7th, 2020 - Friday, April 10th, 2020
Daily: 11:00 a.m. - 9:00 p.m. Eastern Time
Free to the public

LIVE AND ONLINE AUCTION

Friday, April 10th, 2020
The Beatles at Hard Rock
Session I: 10:00 a.m. Eastern Time

REGISTER TO BID

Registration is required to bid in this online auction and can be done in person at the exhibition, or online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or in person, or online at JuliensLive.com to bid live online, or by calling (310) 836-1818. For inquiries, please email info@juliensauctions.com or call 310-836-1818.

PLACING BIDS

There are four ways to bid in this sale:

Bid through Julien's Auctions Online Live in Real Time at JuliensLive.com.

Bid over the telephone through an auction house representative.

Submit a bid in person

Enter Absentee bids. Absentee bid forms are included in the back of each catalogue, and are also available by calling Julien's Auctions or online at www.juliensauctions.com.

With venues in 75 countries, including 185 cafes, 27 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

Julien's Auctions is the world-record breaking auction house. Collaborating with the famous and the exclusive, Julien's Auctions produces high profile auctions in the film, music, sports and art markets. Julien's Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien's Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner and many more.

In 2016, Julien's Auctions received its second placement in the Guinness Book of World Records for the sale of the world's most expensive dress ever sold at auction, The Marilyn Monroe "Happy Birthday Mr. President" dress which sold for $4.8 million. Julien's Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson's white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. Based in Los Angeles, Julien's Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology.

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