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Jimmy Edgar Shares Entrancing Video For New Single BURN SO DEEP

By: May. 04, 2018
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Jimmy Edgar Shares Entrancing Video For New Single BURN SO DEEP  Image

Jimmy Edgar is widely known in the dance community for his infectious experimental sounds and recently more broadly for his work on Vince Staples most recent LP.

Today he delivers a record charged with robotic funk called "Burn So Deep (feat. DAWN) - out via Big Beat Records. The track arrives accompanied by an Official Video that fully immerses viewers into the distorted world of the song - WATCH HERE!

"Burn So Deep" is a departure from Jimmy's past releases, featuring full-length vocals over his trademark synth laden production. New Orleans songstress, DAWN, adds flare to the track through her pulsating vocals.

The Official Video, directed by British director Robert Fox, is an extension of Jimmy's creative prowess. Jimmy's early exposure to music, technology, spirituality, and seduction informed his creative impulses profoundly, and their confluence has become a recurrent motif in his work, enhancing his already distinct sonic. Visually, Jimmy has established himself as an in-demand director, photographer, and multimedia artist with an impressive roster of videos, exhibits, and magazine work to his credit.

Jimmy is constantly touring worldwide to bring his experimental sounds to the club & festival circuit, where he feels they resonate best, having performed at the likes of Detroit Electronic Music Festival, Electric Forest, I Love Techno, Brooklyn's iconic Output, Star Festival in Japan, and many more. He has also lent production to notable side projects including Black Affair with Beta Band vocalist Steve Mason and the duo JETS with Machinedrum.

" 'Burn So Deep' was a very interesting process during the whole development, now that I look back everything fell into place perfectly. I was asking around if anyone knew any good vocalists. One friend texted me Ginuwine's phone number lol. He never got back to me.

The other was Dawn Richard. She was incredible in the studio - just nailed everything. In fact, she was so good it took me forever to make the song stand up to her simple, but impactful, vocal. We instantly connected and made lots of music.

I knew Robert Fox would shoot the video because we were planning it since he heard the demo. Robert and I have worked together before - he did my last video "Dreamz Come True". We love working together on the ideas, shaping the concepts so everything feels very tight, similar to how I produce my music. His editing and aesthetic fits really well." - JIMMY EDGAR

Jimmy Edgar Upcoming Show Dates:

April 28 The Social Festival @ Mexico City, Mexico

May 18 Cake Shop @ Seoul, South Korea

May 19 The Star Festival @ Kyoto Stihl No Mori, Japan

May 26 Circus @ Osaka, Japan

May 26 Circus @ Tokyo, Japan

July 7 Bass Coast Festival @ Kelowna, Canada

Having signed to Warp Records aged 18, the Detroit native Jimmy Edgar went on to release albums for both K7! and Hot Flush. In 2013 he subsequently set up his label Ultramajic alongside friend Machinedrum. Jimmy also collaborated with Machinedrum to create another project titled JETS. Ultramajic continues to regularly release singles, EPs and albums from artist such as Chambray, Lando, Danny Daze and Kris Wadsworth, as well as Jimmy's own productions such as his stand out 'Shine EP' which included 'Let Me Tell You' in 2015 and more recently the 'Dreamz Come Tru' EP featuring Rochelle Jordan. The label continues to flourish under the artistic direction of Jimmy Edgar and Pilar Zeta. 2016-2017 saw Jimmy develop as a writer/producer working closely with Vince Staples on his album, among many others. 2018 sees Jimmy's first solo release of 2018 on Big Beat (Atlantic US) with a single 'Burn So Deep Feat. DAWN', which comes with remixes from Maya Jane Coles and Brainfeeder affiliate Ross From Friends.



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