Jason Alexander Stars As A Washed Up Boy Band Star In BOYO's 'Attics' Music Video At Billboard

Billboard has premiered the newest track off BOYO's upcoming album with the video for "Attics", a "depressingly hilarious video stars actor Jason Alexander as a balding, overweight, middle-aged man who can't let go of his past as a buzzed-about frontman of a '90s boy band. Listlessly going through his home, surrounded by old merchandise, awards and promotional materials, the faded Alexander ends up fighting with his younger boy-band self, played by BOYO. The final result is a video that makes us think about what happens to the human products of celebrity culture when the media cycle that created them is done with them."

BOYO's Rob Tilden says "everyone around me (family, friends, myself included) can confidently say I'm a neurotic, fifty-something, divorcee at heart. Who better to play a fictionalized 'older me' than the embodiment of jumbled, charming neurosis: Jason Alexander," BOYO tells Billboard. "I sat down with regular collaborators Nathan Castiel and Patrick Jewett and devised a plot-line mirroring the 'Behind the Music' episodes of yore, where you see the opulence and excess of a musician (in this case, 'Boyz On Da Corner,' a fictional boy band) in their heyday in supremely dark contrast with the version of the human walking the earth today."

BOYO's new album "Dance Alone", is an album made from the brink of isolation--after a year of touring, Rob Tilden (a.k.a BOYO) experienced a Grand Mal Seizure before he was supposed to step onstage in Los Angeles a month before his 21st birthday. Visiting multiple doctors with no formal diagnosis while still having repeated seizures and events; Tilden was prescribed anti-convulsive medication that made him extremely depressed, causing him to constantly stay in and furthering his obsession with home-recording to a slightly unhealthy degree.

BOYO is the eclectic, psych-pop brainchild of 22 year-old multi-instrumentalist Robert Tilden. The project was born out of the gradual dissolution of Bobby T. and the Slackers, a cult-beloved garage-band that Tilden started at age 16. Since 2016, Tilden has feverishly released a series of albums, EP's, and singles, all varying stylistically and in mood but retaining the sentimental chord progressions, ghostly, childlike vocals, and warped production that makes them consistently and uniquely BOYO.

Watch the music video here.

Photo Credit: Julien Kelly-Gross

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