Jack White Unveils 'Voice-o-Graph' Machine Today

Today, April 20th, Jack White and Third Man Records will unveil their Third Man Recording Booth, a refurbished 1947 Voice-o-Graph machine that records up to 2 minutes of audio and dispenses a one-of-a-kind 6" phonograph disc to the user. Whether it be a song, a message to a lover, an audio postcard or just the curiosity of a process that has mystified so many folks for ages, the ability to "hear yourself as others hear you" is not only a tagline here...it's an invitation, a charge, a call to arms.

Check out video here!

An arcade staple through the middle of the 20th century and famously used by Martin Sheen's character in the film Badlands, these "make your own record" booths were popular audio peculiarities that fell out of vogue in the 1960s and 70s. Like the records of old, users of the Third Man Recording Booth are encouraged to mail their recording to a loved one. Third Man even offers custom-printed envelopes and postage stamps to make that happen. Located across the room from Third Man's Dip'n'Dunk photo booth folks can even throw in a photo strip with the record to make it extra special.

The Third Man Recording Booth will be the only machine of its kind in the world that is both operational and open to the public. The booth will run on custom Third Man tokens already in use in the Third Man Novelties Lounge

In a promotional video showcasing the process, Nashville native and Raconteur Brendan Benson uses the booth to record a heartfelt ballad he specifically wrote for the Third Man Record Booth.

Fans who record in the booth will be able to submit digitized versions of their recordings to Third Man to be streamed on a dedicated page on the Third Man Records website.

Additionally, Third Man will be hosting live performances by both Karen Elson and Mark Watrous and selling limited edition colored vinyl copies of the White Stripes Elephant to celebrate Record Store Day at its Nashville location.

For those who are unable to make the trek out to Nashville, Third Man is also hosting a pop-up shop and live performances at the Ace Hotel in Palm Springs, CA. as part of their 10-day Desert Gold event.

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