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HARD SUMMER Music Festival Drops Trailer Today

By: May. 02, 2017
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Last year's HARD SUMMER music festival only featured five female performers. This year's edition--set for August 5 & 6 in Southern California--features 25. Today (May 2), HARD Events has released its annual trailer which takes a satirical, consciousness-raising, pro-women look at how supergroup GRL PWR gets on the bill. It's DJ Snake, Claude VonStroke, What So Not, Party Favor and Kayzo as never seen before.

Super sleaze agent Harvey says to his clients--"Sex sells, not music!"--as he adjusts their anatomy to fit HARD's founder and festival mastermind Gary Richards' request for more female talent. Longtime collaborator director Agata Alexander-who has entertained HARD fans with her smart, edgy video concepts (including pairing HARD performers as canines and putting together the legendary 'Strawberry Gang') leaps into the timely discussion of how women are perceived in entertainment. The piece culminates with epic festival footage set to Cray's "Infinity Signs" (listen here).
View the HARD SUMMER trailer--which also features Gary Richards (aka DESTRUCTO) and HARD SUMMER performers Anna Lunoe, Uffie, Kittens, Cray and J Worra--now at https://youtu.be/rsA766FTm_4.
The HARD SUMMER line-up is:
SATURDAY, AUGUST 5
DJ Snake * Justice DJ Set * Rae Sremmurd * Zeds Dead
Tchami * Cashmere Cat * Skepta * Ty Dolla $ign * Malaa * A-Trak * Mobb Deep
Yehme2 * Doctor P * Anna Lunoe * Kayzo * E-40 * Brodinski * Charli XCX
Mercer * Busy P * AC Slater * Nina Las Vegas * Wax Motif * Soul Clap * Ellen Allien
Wiwek * Chris Lake * Chris Lorenzo * Amine Edge & Dance * Drezo * Mustdie!* Saymyname
Problem * Uffie * Egyptian Lover * Ghetts * Gina Turner * Nick Monaco * Vincent * Uncle Jxmi
Dj Heather B2B Collette * Doc Martin * Sita Abellan * Oshi * Josh Pan * Mad Zach * GG Magree
Cray * Jubilee * Oski * Qrion * Phlegmatic Dogs * Nukid * Masha * Whipped Cream
SUNDAY, AUGUST 6
Snoop Dogg Performing Doggystyle * Dog Blood * Bassnectar * Migos
Jai Wolf * Snakehips * Claude Vonstroke * What So Not * Baauer * Kill The Noise * JME
Mike Will Made It * Destructo * 12th Planet * Tinashe * Madeintyo * Brillz * Party Favor
Shiba San * MK * Ekali * Giraffage * Jackmaster * Jimmy Edgar * J. Phlip * Floating Points (DJ Set) * Motez
Kim Ann Foxman * Whethan * Thugfer * Kap G * LA Leakers * Graves * 4B * 24HRS * Dave * AJ Tracey
London On Da Track * Nancy Whang * Louisahhh * Tink * Walker & Royce * Hotel Garuda
Christian Martin * Madam X * Kittens * J. Worra * Lookas * Uniiqu3
Volac * Brohug * LDRU * Colby J * Deux Twins
To stay up to date on all HARD SUMMER happenings, join the event page at: http://bit.ly/HARD10YRfbevent

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