Gigi Rowe is an emerging Miami-based pop artist with a bold sense of style and remarkable aptitude for transforming the classic dance-pop genre that inspires her. In June 2016, a snippet of her debut single "Run The Night" was included in a behind-the-scenes clip of dancer auditions for Ubisoft's Just Dance 2017. The track was also selected to feature in the global video game franchise which released on October 25th and sees her appear alongside massive hits from artists such as Sia, Major Lazer, Justin Bieber, and more.
Just Dance has sold over 60 million units and boasts over 80 million users to date. Regarding their collaboration with Gigi Rowe, Didier Lord (Worldwide Music Director at Ubisoft) comments, "When I listened to the demo of 'Run the Night,' I knew that it was a huge hit and a perfect fit for Just Dance. Introducing a brand new artist like Gigi Rowe through the game was a complete success, she has all the makings of a star!"
"Run The Night" is strapped with shimmering synths, rattling beats, and dancefloor-ready production by ill Factor (Gwen Stefani, Sia, Kygo, Jessie J). Since her inclusion in Just Dance 2017, Gigi Rowe has seen an outpour of support. From the "Run The Night" ST4RBUCK remix which has garnered over 250,000 streams and counting, to features on the Just Dance YouTube and countless fan videos, the track continues to make an international impact.
She comments, "I couldn't think of a better way to introduce myself and my music than Just Dance 2017. For millions of people around the world, the game represents the best sort of escapism. It stands for the same things that I do. Positivity, playfulness, fun, pulling out the 'inner diva,' and is still meaningful at the same time. I'm excited for the ride."
Inclusion in Just Dance is only just the beginning for Gigi Rowe. Stay tuned for more music and additional news coming soon. Fans in Miami can catch her kinetic live energy on November 12th at SCORE Nightclub!
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