Fruition Share 'Turn To Dust' off 'Watching It All Fall Apart' Out 2/2

Today, Fruition release "Turn To Dust" via all DSPs, the third single from their forthcoming Watching It All Fall Apart, due February 2nd through LoHi Records. Stream or embed "Turn To Dust" via Spotify: https://open.spotify.com/album/2ZASensQatPpECGLNTSdal

Thus far, The Portland, OR-based outfit has already released the fuzzed out and gracefully chaotic "I'll Never Sing Your Name", and the stark and sleepy "Northern
Town", which American Songwriter called "a richly layered arrangement that swells and grows more hopeful as the song progresses. Coupled with previously released Watching It All Fall Apart track 'I'll Never Sing Your Name,' it's an intriguing taste of things to come."

Now, their latest single "Turn to Dust" emerges as a weary but giddy piece of psych-pop chronicling the end of a failed romance. The song's opening lyric also lends the album its title, which partly serves as "a commentary on the general state of the world today," according to Kellen Asebroek. "Even if you're mostly an optimistic person, it's hard not to feel down when you look at all the insanity happening right now," he says.

Recorded in ten days at Flora Recording & Playback in Portland, Watching It All Fall Apart came to life with the same kinetic urgency found in Fruition's live sound. "It's kind of an impossible task, this idea of transmuting the live energy into something you can play on your stereo, but I feel like this record comes close to that," says Asebroek.

To achieve that sound, Fruition teamed up with acclaimed producer Tucker Martine (My Morning Jacket, The Decemberists, Modest Mouse), who at the time just wrapped up recording the new First Aid Kit album. Martine helped the band pursue a purposeful inventiveness while adorning their folk-rooted sound with delicately
crafted elements of psychedelia and soul, with the end result being their most intricately textured work to date.

"Tucker helped us push ourselves to create something that glistens in subtle little ways that you might not even pick up on at first," says Asebroek. "We got to play around with all this analog gear and these weird old keyboards we wouldn't ordinarily use, like a bunch of kids in a toy store where everything is free."

On Watching It All Fall Apart, Fruition's three singer songwriters Jay Cobb Anderson, Kellen Asebroek and Mimi Naja display the dynamic musicality and sublime harmonies they've shown since making their debut with Hawthorne Hoedown. The band has evolved from a rootsy, string-centric outfit to a full-fledged rock act, eventually taking the stage at such major festivals as Bonnaroo and Telluride Bluegrass, a set that inspired Rolling Stone to praise their "raucous originals filled with heartfelt lyrics and stadium-worthy energy".

This winter, they'll be bringing that "stadium-worthy energy" around the country in support of the album, including two shows at The Ogden Theatre in Denver on February 2nd and 3rd to celebrate the release.

But before they hit the road, they'll give fans the opportunity to hear some of the new music live at a special preorder in-store at Portland, OR's Music Millennium on January 22. Fans can pre-order Watching It All Fall Apart at the venerable retailer for guaranteed entry.

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