First Look: Snakehips Reveal Official Video for 'Cruel' featuring Zayn!

Snakehips has released the video for 'Cruel' featuring Zayn (Columbia Records)
Watch it here: http://smarturl.it/CruelVideo

After 'Cruel' became the most talked about track last month, Snakehips and Zayn release their highly-anticipated music video. With Zayn playing the lead role, the video perfectly captures the contrast between cruel and kind, light and dark and everything in between.

The camera endlessly and seamlessly tracks forwards, pushing through a series of set ups on a single forward motion. The camera never deviates but manages to pass from environment to environment - through a series of abstract, neon-lit rooms, all based within Snakehips' world; a cinematic, neon infused metropolis.

The artistic video reflects the nature of the song's lyrics. Underpinned by Snakehips' trademark summery, glitchy new-school RnB production, Zayn's soulful vocals make this a summer anthem. The track comes to a climax with rousing choruses, whilst his smooth voice is left to stand alone over a solitary piano melody in the emotive intro and outro.

Buy now on iTunes: http://smarturl.it/CruelDL
Listen on Spotify: http://smarturl.it/CruelStrm

To post a comment, you must register and login.