'Experi-Avant-Pop' Arthur Moon Debuts New Video via THRDCOAST

Brooklyn avant-pop six-piece Arthur Moon is debuting their latest effort via THRDCOAST today. EP opener "Room"'s building, reverberating melody is paired with etched and illustrated visuals. Of the mesmerizing release, the group explains:

"The track is about the disorienting pleasure of romantic intimacy, and how the boundaries between self and other--'yours' and 'mine'--can become kaleidoscopic in a long-term relationship. I wanted to make a video for 'Room' that would have its own tenuous relationship to the lines between things.

WATCH THE VIDEO HERE

After our big production on the 'Wind Up' video, we wanted to really flatten the space for 'Room,' pushing the limits of what constitutes a tasteful edit in the same way that the song's arrangement pushes against the boundaries of what kinds of instrumentation and textures can inhabit the electronic pop/rock idiom we're working in."

Arthur Moon is the moniker of composer/singer Lora-Faye Ashuvud, whose unconventional, polymathic approach to composition evokes the idiosyncratic ethos of bands like Radiohead, St. Vincent, and tUnE-yArDs. Ashuvud writes her lyrics using cut-up newspaper and magazine articles, and describes the process of composing the music as similarly collage-like. "On the best days," she said in a recent interview with LPR, "it feels kind of like playing a rousing game of Exquisite Corpse - except only with myself."

The band will also be playing a hometown album release show for their debut EP OUR Head at Rough Trade NYC on March 28. The album is set for release March 24, via Velvet Elk Records.

1. Room
2. Wind Up
3. Bold Affair
4. Boxing
5. Beatles

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