Production studio Electus has teamed with eleven-time Grammy-winning songwriter, producer and artist Kenny "Babyface" Edmonds for a new, scripted 90s music series (as yet untitled) it was announced today by Electus CEO Chris Grant and Electus President John Pollak.
The fast-paced, serialized one-hour dramedy is developed by and based on the lives of award-winning songwriter and record-producer Damon Sharpe, who has worked with such artists as Jennifer Lopez, Ariana Grande, Pitbull, Nelly and more, and actress and former Warner Brothers/Ruffnation Records recording artist and producer Stacy Asencio-Sutphen - who met in New York in the 1990s when they both were aspiring pop stars.
Grant, Pollak, Electus COO Drew Buckley and Justin Steger executive produce. Edmonds also serves as executive producer and music supervisor.
Taking viewers behind the scenes of the booming New York City music scene in the 90's, the series focuses on a 20-something aspiring singer-songwriter who works a day job at a major music cable network. Despite a lack of support of her artistic dreams from friends and family, she harnesses undeniable talent and natural business savvy to try and make a name for herself in the music industry - at a time when the digital revolution began to change everything. The series will guide audiences through the nostalgic musical era, its eccentric personalities and larger-than-life icons, with plenty of comedic bumps along the way.
As music supervisor, eleven-time Grammy-winning composer, songwriter and artist Kenny "Babyface" Edmonds will bring the series to life through the music of the period. With 26 #1 R&B hits, Edmonds has produced and written for such artists as Janet Jackson, Michael Jackson, Madonna, Aretha Franklin, Diana Ross, Beyoncé, Toni Braxton, Carole King, Whitney Houston, Mary J. Blige, Celine Dion, Eric Clapton, Al Green, Faith Evans, Backstreet Boys, Mariah Carey, Kelly Clarkson, En Vogue, Zendaya, Lil Wayne, Pink, Ariana Grande, NSYNC, Phil Collins and dozens of others. His 11 GRAMMY AWARDS include three consecutive wins for Producer of the Year, which he received in 1995, 1996 and 1997.
Said Grant and Pollak in a statement, "We are BEYOND thrilled to partner with the legendary Kenny "Babyface" Edmonds whose music has shaped and defined so much of the industry - there's really no one who hasn't been touched by his music and its influence over the last 30 years. Damon and Stacy, creative forces in their own right, also have a rich and storied history that epitomizes the 1990s music scene, a time of great change and evolution in entertainment that has yet to be fully explored on television. We know this creative trifecta will offer the ultimate 90s throwback through a unique and fresh lens."
About Electus
Electus is a full-service production studio that creates, produces and sells domestically and internationally a broad range of scripted and unscripted entertainment and branded content to broadcast, cable and digital/OTT platforms around the world. With talent, production and distribution under one roof, the company's hit series include RUNNING WILD WITH BEAR GRYLLS (NBC), THE TOY BOX (ABC), JANE THE VIRGIN (The CW), Flaked (Netflix) and Darkness, launched recently on Discovery. Also under the Electus banner is a collection of production companies including Big Breakfast, which develops and produces scripted and unscripted comedic content (Adam Ruins Everything for truTV, I Want My Phone Back for Facebook's new Watch platform and HOT DATE for POP) and Notional, producer of the acclaimed Chopped, CHOPPED Junior, CHOPPED All-Stars and CHOPPED After Dark. Electus has also struck strategic investment deals with such companies as Hudsun Media (House of DVF for E!) and Tim Puntillo's Rio Bravo (Food Fighters for NBC), and in 2017 became a majority investor in leading management and production company Principato-Young. Electus International's robust distribution business represents more than 4,000 hours of content sold to more than 220 countries around the world, with Electus Digital creating and distributing original content focused on comedy and animation - including famed CollegeHumor.com, as well as Dorkly and Drawfee - and spearheading marketing and media campaigns for leading brands and advertisers. Electus is an operating business of IAC [NASDAQ: IAC]. For more information, visit www.electus.com.
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