Def Leppard's Phil Collen Unveils Limited Edition 'Electric Splatter' Sneakers

Beginning today, 30 custom hand-painted pairs of sneakers, by Def Leppard lead-guitarist, PHIL COLLEN, are available for order from Vancouver's Six Hundred Four shoe company.

The ELECTRIC SPLATTER sneakers, were inspired by COLLEN's other artistic love - the classic style of Jackson Pollock's drip paintings. COLLEN has previously employed his painting talents during his long standing relationship with Jackson Guitars. The limited-edition instruments that COLLEN had embellished in 2010 have now more than doubled in value, with one recently appearing on the hit show, "Pawn Stars."

While on tour with Def Leppard in Canada earlier this year, COLLEN wandered into the Six Hundred Four store in Vancouver. As an avid original sneaker fan, COLLEN never passes up an opportunity to check out unique 'sneaks.' Going thru the shop, which felt more like an art gallery than a shoe store, COLLEN was intrigued by the small batch artisanal kicks. After striking up a conversation with Six Hundred Four founder, James Lepp, a eureka moment occurred. Literally the next morning, with the help of renowned sneaker artist Zac Vine (@zeevycustoms), COLLEN splatter painted the first two pairs using the same signature paint style that appears on his sold-out, limited edition Jackson Splatter Guitar series.

"I would have never thought that in less than 24 hours after walking into the Six Hundred Four store in Vancouver that I'd be splashing paint on a pair of really cool sneakers. " COLLEN adds "Def Leppard was playing the Rogers Arena in Vancouver that night so time was of the essence. Creating live art on a pair of sneakers turned out to be an explosive and exciting combination."

Since the first two pairs turned out impeccably, COLLEN returned to Vancouver a month later to complete the 30 piece limited edition pairs of custom sneakers. Each shoe is numbered and signed by COLLEN in his classic Japanese script. Says Six Hundred Four founder, Lepp, "We have one simple principle at Six Hundred Four: shoes can be shoes; or they can be a storytelling piece of art. Thanks to Phil, I'm pretty sure we checked off as many boxes as humanly possible with this project. I couldn't be happier with how everything turned out."

The significance of THIRTY pairs of custom shoes is not lost on COLLEN as this year, he celebrates the 30th Anniversary of Def Leppard's multi-platinum album HYSTERIA, his 30+ year relationship with Jackson Guitars as well as marking 30 years of sobriety for the health conscious guitarist.

The handcrafted shoes come delivered in matching box also adorned by COLLEN's signature Jackson style.

Limited edition orders are being accepted here.

Watch Phil hand-splatter paint the 30 pairs of shoes, from start to finish, in this exclusive video premiering on Ultimate Classic Rock.

Phil Collen is the lead guitarist for the multi-platinum selling rock band Def Leppard. He has been featured in outlets ranging from Rolling Stone , PEOPLE, NY Times to Guitar World, Inc., Iron Man and beyond, Phils influence has been felt by fans worldwide. He is an outspoken advocate for Music, Music Education, Animal Rights, Health & Fitness and Sobriety. In addition to his duties with Def Leppard, Collen continues to write, perform and produce with Manraze, Delta Deep, Tesla and others. Collen released his memoir, "Adrenalized: Life, Def Leppard, and Beyond" in fall 2015.

Six Hundred Four is a premium sneaker brand from Vancouver, Canada. Their specialty is turning original art pieces into batches of 604 pairs of shoes. They live by one simple principle: shoes can be shoes; or they can be a storytelling piece of art. Their Sneaker Gallery can be found at 151 Cambie St in Vancouver, or you can view their full collection of shoes at sixhundredfour.com.

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