Daithí's Latest Music Video Directed by Lochlainn McKenna Scoops Up 3 Kinsale Shark Awards

Daithí's latest music video for his new single In My Darkest Moments, directed by Cork man Lochlainn McKenna, has scooped up an impressive 3 Kinsale Shark Awards this week for Best Cinematography, Best New Director, and Best Music Video for a low budget (<10K).

The Kinsale Shark Awards, now in its 55th year, are about inspiring creative thinking. The unique Shark Head trophy, awarded to outstanding work, is one of the most coveted awards in the creative industry.

Dublin based electronic producer Daithí commented: "I'm incredibly proud to have won these awards, we put an incredible amount of work into making this video on quite a low budget, It really got made out of pure passion for what we do. Lochlainn and I have wanted to work together for years, and it was great to finally create something together."

McKenna's video for In My Darkest Moments is a striking thematic exploration of small town, male loneliness told as an introspective of two friends in rural Ireland. The cinematic clip explores ideas of male stigma in the face of depression. In the video, we see actors Shane Doonan and Shane O'Regan in close proximity to one another, but never talking or speaking about how out of place they felt in their world. Mindlessly hanging out, bored, but never tackling the problem in front of them.

The video was filmed over the course of two days in North Clare, with a small, mobile crew: Director Lochlainn McKenna, Production Manager Oisin Fleming, Director of Photography Karl Poyzer, Assistant Camera Luke Talbot, stills photography by Gemma O'Brien and Colourist Leandro Arouca at Element Post. The team's inspirations for the video included Daniel Wolfe's video for Paolo Nutini's "Iron Sky", Joe Wilson's video for Bicep's "Glue" and Joel Kefali's promo for Lorde's "Royals".

The result is a beautiful insight into the lives of these two guys and their struggles to escape their self-inflicted, mundane, limbo-land.

Lochlainn said: "I'm really delighted. To get 7 nominations and 3 wins is fantastic. The awards we've won are varied and show the scale of the project. We had a tiny crew and a big idea and the only way we were able to achieve what we did was because all the cogs moved at once. It was the most fun I've had on a shoot. We all just got it, and understood what we were making. It was an absolute team effort.

At the end of the day, you can't make a good music video without a good track. A huge thanks has to go to Daithí for composing an emotionally charged track and wanting to make this video with me. An extra special congratulations to my director of photography Karl Poyzer. We couldn't afford a camera department or the all the equipment we wanted so we did a lot of things manually and with a lot of lifting and hauling. Massive thanks to our tiny cast and crew. This is a reward for all your hard work."

Check out the video 'In My Darkest Moments' by Daithí on YouTube here!

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