Base*FEST Powered by USAA, the new music platform designed to bring the music festival experience to the military community through live events and memorable performances, will make its second stop this year at Naval Air Station Pensacola on Saturday, October 7, 2017.
The festival lineup for Base*FEST features headliner DNCE, along with Thompson Square, Matt Smith, and the winner of USAA and We Are The Mighty's nationwide contest, "Mission: Music." Additional talent will be announced at a later date.
Base*FEST at NAS Pensacola will offer free admission for all attendees. Military ID holders simply need to present their military ID to gain base access, while civilians are required to secure a free ticket in advance at basefestmusicfestival.com to gain access to the base.
USAA and We Are The Mighty's "Mission: Music" is a nationwide search to find talented active duty and veteran military musicians. After the initial round of submissions from the military community, five finalists were selected and flown to Nashville to record at the legendary Ocean Way Studios and are now competing in an online voting contest where the public will select the winner. Voting will remain open from September 14th through September 23th at wearethemighty.com/music. The winner, who will be announced the week of September 25th, will receive an opportunity to play on stage at Base*FEST. For each vote received, USAA will donate $1 (up to $10,000) to Guitars 4 Vets, a non-profit organization that enhances the lives of ailing and injured military veterans by providing them with guitars and music instruction.
"We Are The Mighty is excited to partner with USAA to launch our music vertical with the Mission: Music program," commented Mark Hyatt, EVP Brand Partnerships. "'Mission: Music' is an extraordinary opportunity to showcase talent within the military-veteran community and help amplify our creative commitment to service members, veterans and military family members. The program finalists represent a diverse selection of military experience and inspiring stories of music and service."
"After a successful first Base*FEST, we are looking forward to the second festival, with the addition of the "Mission: Music" contest winner to the lineup," said Steve Cochran, USAA's associate vice president for military affinity and sponsorships. "We are so excited about the finalists, and the opportunity for one of these heroes to take the stage at the festival. Music truly is something that brings people together and increases camaraderie, and USAA is proud to support the military music community."
TTF Entertainment, a 100% military-focused and veteran-founded live event promoter and the creator of Base*FEST, is working with USAA to take their on-base music festival to our nation's military and their families on military bases around the world. Earlier this year, Base*FEST Powered by USAA premiered at Camp Lejeune, North Carolina, to a crowd of more than 18,000 people.
For more information on Base*FEST, to register for updates on this festival and other upcoming announcements, please visit basefestmusicfestival.com.
About USAA
The USAA family of companies provides insurance, banking, investments, retirement products and advice to 12 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable - and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
About TTF Entertainment
TTF Entertainment, Inc. is the world's only 100% military-focused, veteran-founded live event company. Started by former Army officer and US diplomat Sean Gilfillan in 2010, TTF Entertainment is focused on providing live event services to military installations worldwide. For more information about TTF Entertainment, visit www.ttfentertainment.com.
About We Are The Mighty
We Are The Mighty (WATM) is the leading multi-platform media brand engaging America's military, a loyal group who comprise almost one-third of the country (114 million). WATM's team of veterans authentically capture the voice of this community with original and branded content and events that entertain, inform, inspire and celebrate the spirit of service. WATM works with companies, nonprofits, veteran service organizations corporate responsibility groups and military influencers to ensure we have a positive and meaningful impact on the community. For more information about WATM follow us on Facebook, Twitter(@wearethemighty), and Instagram or go to www.wearethemighty.com.
Guitars for Vets is a nonprofit organization that enhances lives of ailing and injured military veterans by providing them with guitars and a forum to learn how to play. Your votes help those who served rediscover their joy through the power of music!
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